The Digital Marketing Journal
This is our digital marketing journal. We talk about all things related to Digital Marketing, SEO and Website design.
July 9, 2021
Business Organizations and Associations can help an aspiring business owner get the funding and the resources they need to succeed! We have compiled a list of business associations in Columbus, Ohio. Many of these organizations will support entrepreneurs and lead them in the right direction.
June 14, 2021
When a client looks at a new design being presented to them they may say that certain expectations are not being met, but in reality were those expectations even mentioned to the designer to begin with? Below I am going to explain what information I believe is necessary to hand over to your designer before they begin your design project in order for them to ideally create pieces for your specific business.
June 11, 2021
When a client looks at a new design being presented to them they may say that certain expectations are not being met, but in reality were those expectations even mentioned to the designer to begin with? Below I am going to explain what information I believe is necessary to hand over to your designer before they begin your design project in order for them to ideally create pieces for your specific business.
June 2, 2021
Represent your woman owned business by placing one of these badges on your website or print marketing material! These are FREE for anyone to use! No gimmicks and no strings attached! All we ask you to do is to share this article with friends, family, colleagues, and associates on social media, so they can also benefit from having a woman owned business badge too!
May 12, 2021
What does an SEO professional do? Is that the million dollar question? For me, SEO is just a normal part of my every day life, but many of my clients, friends and acquaintances may have no idea what an SEO professional does. I am here to explain the different ranks and roles an SEO professional plays, what we do and the different jobs available to SEO professionals.
May 7, 2021
SEO stands for Search Engine Optimization. This is the act of optimizing your website so the search engines will know everything about it and place it very early in the search for the things you sell that are described in your website.
May 7, 2021
Your website acts as a marketing tool for you 24 hours a day, 7 days a week. It is seen by hundreds or thousands of people each month. A small defect or a compelling advantage will be seen by all those visitors. A small advantage gets multiplied by all those viewing your website. Let’s say you have 500 website visitors each month (not out of the question) and you implement a change that gets just 1% more of them to call you. Over a years’ time this is 60 more prospect calls. The reverse is also true. If due to the construction of your website some people drop off early let’s say–1%; then you get 60 fewer phone calls each year! It is worth a few hours of your time to at least get the big stuff right.
February 24, 2021
In a nutshell, a Landing Page is a web page that appears (where you "land on") when you click on a link. This link can be an email link, a blog link, a social media link, a link from an ad, a QR code or an organic search link. A landing page can be any page on your website that you intend for visitors to find. Landing pages are an important aspect of every website and is essential for digital marketing and SEO strategy.
February 23, 2021
SEO (Search Engine Optimization) is essential for Service Area Business (SAB). If your business serves your customers outside of your physical location, then you are a SAB and therefore, a good SEO strategy will be essential to your business. We explain how you can get your website ranked in the search engines in different geographical areas using keywords.
October 28, 2020
August 21, 2020
When creating a website, attention to the design is just as important as any other detail. Your customers care about design. Whether they know it consciously or not, people react to visuals and are naturally drawn to good design.
August 10, 2020
Today your website is THE most important marketing property you own. The website domain name and the website itself funnel all meaningful new business to you. If you do not believe this or feel that the leads find you by "word-of-mouth", you are not getting your share of the new business that is out there.
March 17, 2020
Your restaurant or bar has been ordered to close at 9pm, but doesn't mean you don't have bills to pay! A good digital marketing strategy can help your business get more customers during these difficult times!
February 25, 2020
From March 1st, Yahoo will not be featured in Local Search Rank Checker Report and Local Search Audit reports. You’ll no longer be able to request rankings from Yahoo or Yahoo Local, and these columns and sections will be removed from the relevant reports.
February 19, 2020
If you are like a lot of people, you have a website but get very few leads from it. You even wonder if it was worth the effort. Having a website is not the end of what you need to do to get leads from using the internet. It is the beginning.
January 3, 2020
The larger question of just how to get a website made can apply to almost any activity that your business does. When should you perform functions that your business is engaged in, in-house and when not to?
It is of particular importance to your website and some digital marketing activities. Why would this be? Not every support activity in your business will have the cumulative impact that you might have by attempting to build your own website.
November 13, 2019
We spend a lot of time using the web and the website to get more business with good reason too. From time to time it is useful to see what we may be missing in using the web and technology to actually reduce costs. A dollar saved represents a lot more than one more dollar in the door. The average percent profit of American Corporations is less than 8%. If you want $100 more profit you would need to increase revenue by almost $1,300!
October 14, 2019
Most people have a nice brochure on the web because that is what the guy paying for it knows about and can see. Even so, there are many sites out there that just don’t look right. Not necessarily bad just not right. As if you met someone and they wore an overcoat in the summer or wore shorts to your meeting in the winter.
August 14, 2019
We are frequently asked about purchasing for our clients multiple domain names for their websites. The theory is, for example, if you are a family law attorney practicing in Columbus Ohio, it would help you get your website listed early in searches if you had multiple domain names each containing your specialty areas and locations.
July 12, 2019
This is written for savvy business people who do not work with the internet all day.
In business it is important to not just do things right but you must do the RIGHT things RIGHT. Acknowledging you cannot do everything.
Do you want to take advantage of the web to improve your business sales?
June 21, 2019
500px
500px is a Toronto, Canada-based online photography community. It was co-founded by Oleg Gutsol and Evgeny Tchebotarev on Halloween 2009. 500px is an online platform for photographers to gain global exposure, test their work, and earn money through licensing and brand partnership opportunities.
AngelList
AngelList is a U.S. website for startups, angel investors, and job-seekers looking to work at startups. Created in 2010, the platform has a mission to democratize the investment process and to help startups with their challenges in fundraising and talent.
February 1, 2019
October 1, 2018
How important is the use of Social Media?
In my business, I am frequently asked by my clients if they should be using social media sites. Social media has been all the rage and is not likely to go away. Therefore, it seems like the thing to do. Of all those people visiting Facebook, for example, surely some of them would see your information and decide to do business with you or visit your website. I am going to refer to Facebook a lot in this post but you can substitute any other social media platform.
September 13, 2018
Websites that offer free stock photos I’ll save you some time. In a nutshell: here is a list of 10 websites that provide free stock photos. But before you go charging off downloading these free stock photos, I would highly recommend that you read through each free stock photo website’s terms of service first, just so you don’t violate any license agreements. That being said, I also encourage you to read through this entire article, just so understand that “free stock photos” doesn’t mean you can use them for anything. Updated: October 31, 2018 Stockvault Bara Art FindAPhoto StockSnap.io Komboom Pics Pexels Unsplash Pixabay Foter Burst Pikwizard Free Stock Photos: Pros and Cons Who doesn’t like free stock photos? I […]
August 23, 2018
Before You Hire an SEO As an SEO Consulting agency, we encourage you to watch this official video from Google. Before you hire a SEO, we want you to understand what SEO is all about. Here is some basic information about SEO that you may find helpful so you can learn how to hire an SEO. If you are interested in speaking with a representative from Archmore Business Web, then please call: (614) 568-7500 and a representative will be happy to help. How to Hire an SEO: Read these important articles before you hire an SEO: SEO For Beginners Local Search and Citation Building Black Hat SEO Guide (What You Should NOT Do) Long Tail and Short Tail Keywords SEO […]
August 12, 2018
Black Hat SEO Defined What is Black Hat SEO? In a nutshell it’s SEO practices that you should not do. This guide is intended to help you understand what Black Hat SEO is and what NOT to do. By no means should you incorporate any of these SEO strategies, because you will get penalized by Google and other search engines. At Archmore Business Web, our team of professional SEO Consultants and Digital Markers want to teach you what not to do when it comes to SEO. 1 Keyword Stuffing This is a common Black Hat SEO strategy that was used in the early days of the internet. By now, I would hope that every seasoned SEO practitioner will know that […]
July 30, 2018
We Got The SEO Tools Baby! At Archmore Business web, we have access to the most cutting edge and premium SEO tools. Therefore, by hiring our services, we will essentially save you on DIY money because we already have a subscription and access to these SEO tools. If you’re new to SEO, then I would definitely read our SEO Guide for Beginners. If you are a seasoned veteran, then be sure to check out 10 SEO Strategies that you must use. If you want to join the dark side, then read our Black Hat SEO Tips (please note that we DO NOT recommend utilizing these strategies). Otherwise, if you are looking for a helpful SEO tool, then be sure to check out our […]
July 27, 2018
Are you new to SEO? Do you want to know more about what a SEO professional does? The Archmore Guide to SEO provides the basics of Search Engine Optimization so you understand exactly what SEO is and how it can help with your website and keyword rankings. It also gives you a better idea of what we do on a daily basis as SEO consultants and as a Digital Marketing company. What is SEO? SEO in a nutshell is the process of getting your website or web page indexed in a search engine. Black Hat SEO and White Hat SEO There are many types of SEO practices, the two types are Black Hat SEO and White Hat SEO. Obviously Black Hat SEO […]
July 26, 2018
Plugins! There are literally millions of them. Why are there so many WordPress plugins? Which ones do I use? If you have questions about WordPress plugins, then we have answers! At Archmore Business Web, our team of digital marketing professionals have compiled a list of the best WordPress plugins that will optimize your website’s performance, security and SEO. Here are 10 Must have WordPress Plugins: 1. Yoast Yoast is essential for every WordPress site because it will help you greatly with your SEO when you learn how to use it. The Yoast SEO plugins adds specific functionality to your website that will help you to improve your position in the organic search results. The Yoast SEO WordPress plugin features: Keyword Focus […]
July 26, 2018
What is a CTA? A CTA is short for Call to Action. It is a term that is used in advertising and marketing and the goal is to get a response out of a customer. It can be an image, a line of text or a button that encourages a visitor to you website to “take action”. The best examples of a CTA are “click here” or “call now”. The best call to action triggers should captivate the visitor. The information presented about CTAs are complied through resources within the SEO community such as Hubspot and Moz and reiterated below. CTAs for Lead Generation If you are a business, then Without a doubt your call to action should be used […]
July 25, 2018
June 30, 2018
December 20, 2016
How to log in: WordPress for beginners Welcome to WordPress! This is your new content management system (CMS) for your website! You must be excited because now you can create and edit content and post to your blog! We know that there is no obvious way to login to WordPress, which is why we put up this guide. Once we have completed the installation of WordPress for your website, you can log in to your dashboard. The admin section of WordPress, the “WordPress Dashboard,” is where you will begin modifying and creating pages and posts for your WordPress site. Keep in mind that your WordPress login credentials are independent of any other login type. When we install WordPress for our […]
September 13, 2016
Which of these Methods do you use? Ask new customers or prospects how they found you Look at how many website visits you are getting Do a couple of searches in Google and see if you are on the first page Ask Yellow Pages, Angie’s List or Whoever how they are doing for you If you are using some or all of these methods you are not getting the full story and I will tell you why. If you are relying on asking new customers how they found your website or business you may be getting a very slanted picture. Most people do more than a little research before finally making a call. By the time they actually call you […]
September 13, 2016
The Effectiveness of your Inbound Calls How do you measure the effectiveness of any marketing or sales campaign? One of the best ways is by counting the sales leads you get. How do you know when you get a sales lead from an ad campaign or from a website? You can do this with what we call a tracking phone number. We place a special phone number on your ad or website. This telephone number routes calls directly to your regular phone but has some special features: It tracks the caller from the caller ID It records the duration of the call It records the telephone conversation (if you want) Provides you with almost real-time access to this information online […]
June 22, 2016
#1 Your website needs to be easy to navigate – Viewers should be able to find what they are looking for. If you have a small 5 – 10 page website it is not hard to accomplish this but as your website grows it is more difficult to make the navigation intuitive. You should be aware of the top things visitors of your website want to find out and you need to make these things very easy to locate. Different techniques can be employed but they will depend on the details of our business and the website. Here are some techniques we use depending on the client: Search box function – this technology will search your entire site for the […]
May 26, 2016
1. Website Analytics For all but very big websites Google analytics is enough. If you do not install analytics the data will be lost. You will not get information about your website visitors before the analytics is installed. It is free and takes minutes to install. 2. Website Meta Data optimized for your sales Almost any web developer will install much of the ‘Meta’ information but it may not be useful to help google channel the correct web searchers to your website. Usually you are paying for this anyway; why not have it done to aid product marketing in the first place? 3. Simple page addresses containing your main search word When you add pages to your website about a […]
May 15, 2016
Google changes number of businesses to be ranked on maps. Sometime in August 2015 Google changed the number of business that it would list in the Maps section of a search. (The maps section lists businesses that reside in the same geographic area as the person doing the search) Google no longer lists 7 or more businesses in the maps section. The maximum now is 3 and sometimes fewer depending on the size of the local area. There are other changes associated with this as well that serve to increase the likelihood of someone clicking on a Google ad as opposed to free listings. This changes, or should change, the approach to local search. You may have been listed in […]
May 9, 2016
What techniques and technologies are the new websites using? Most people want to use the latest things, the newest designs or the leading edge of technology. This is understandable. If you are getting a new website or embarking on a new marketing program, you want to stay on top of things. Here are a few new things businesses are doing today both from a technology and design point of view: Websites have grown wider to accommodate the wider screens of desktops. The width of most websites adjusts dynamically which means that as the site loads on your desktop or mobile device its width will automatically change to look good and accommodate the size of the screen. In the case of […]
May 2, 2016
May 2, 2016
Website Data is Tracked by Google Analytics We use and study Google Analytics to establish how well our clients are doing on the web. We measure our success by improvements in the data we get from Web Analytics. In addition Website Analytics will give you information to improve your position if you know how to use them. For example, a few years ago, we began working with a client who had been paying Yellow Pages for listings on their web based Yellow page site. They covered 5 geographic areas and quite a few categories. Their costs were several thousand dollars a month. The listings had a link to our client’s website and those seeing the listings and ads could click […]
May 2, 2016
Our Guide for hiring a Web Developer for a new website or site makeover With short checklist Web Developer I have worked with hundreds of business people on developing websites and have some information on how you can deal with people like me. First of all, do some soul searching and list what you want. This is of course applicable to hiring any professional but when it comes to a website you may not know what is important. Here are some things to think about that will impact what you get and its cost. What is the purpose of your website? Is it a place to send people to find out more about your business or do you expect those […]
May 2, 2016
April 27, 2016
What is your SEO company doing for you? Depending on your arrangement, your SEO company should be getting qualified prospects to your website. Some SEO companies will also make sure the page the website visitors land on is doing the most to get the viewer to all or email you. In order to maximize the traffic coming to your website from searches in Google, Bing or Yahoo, your website needs to be on the First page of search – possibly second page depending on your industry. This is where you need a good web tool to perform multiple searches for the key words that you and your SEO company have agreed you should be found for. These searches should be […]
April 25, 2016
How do you measure your success in using the WEB for getting more business? Do you use any of the following methods? Ask new customers or prospects how they found you Look at how many website visits you are getting Do a couple of keyword searches in Google to see if you are on the first page Ask Yellow Pages, Angie’s List or other business directories how they are doing for you Even if you are using some or all of those methods you are not getting the full story. Here’s why. Asking New Customers How they Found You If you are relying on asking new customers how they found your website or business you may be getting a very […]
February 27, 2016
There are many factors that will come into play that will determine how this mobile change will affect you. What portion of your web traffic comes from a mobile phone? This could be from 5% – over 50%. What portion comes from Google searches on a mobile phone? You could have a lot of mobile traffic but if they don’t get to your website by a search on Google then the algorithm changes will not affect you much. How does you present website now look on a mobile device? What are others in your market doing on this front? Google’s ranking only compares you with others vying for the same search. Web Marketing Services that Make a Difference We provide […]
January 19, 2016
