The SEO Career Path
What does an SEO professional do? Is that the million dollar question? For me, SEO is just a normal part of my every day life, but many of my clients, friends and acquaintances may have no idea what an SEO professional does. I am here to explain the different ranks and roles an SEO professional plays, what we do and the different jobs available to SEO professionals.
What is an SEO Professional?
A search engine optimization (SEO) professional is both a technical and marketing role that is responsible for improving website rankings on major search engines (Google, Duck Duck Go, Bing, etc). The SEO Professional ensures that on-page optimization produces relevant search results and a positive user experience to increase website site traffic, lead generation and brand awareness. Sometimes we code websites, sometimes we design websites, sometimes we write website copy, sometimes we look at data, sometimes we do industry research, but in the end, our main role is to get a website found in organic search.
The Different Types of SEO Jobs Explained
Below you will see a list of different roles and jobs an SEO professional can do. Only the first two and last two jobs are in any career level order. Any job after SEO Executive and before SEO Manager are considered "mid level" SEO jobs. Therefore you can become a junior and senior level SEO analyst, strategist, specialist for example. With that out of the way, here are the different types of SEO jobs and career paths explained.