The Archmore Blog

All things Digital Marketing, SEO and Websites
October 1, 2018
Social Media logo

Should you use social media for your business?

In my business, I am frequently asked by my clients if they should be using social media sites. Social media has been all the rage and is not likely to go away. Therefore, it seems like the thing to do. Of all those people visiting Facebook, for example, surely some of them would see your information and decide to do business with you or visit your website. I am going to refer to Facebook a lot in this post but you can substitute any other social media platform. One of the things I like about marketing a business on the web is the ability to measure results and to see what others are doing. Before I tell you how you […]
September 13, 2018
Get FREE stock photos for your website or blog!

How to Get Free Stock Photos for Your Website or Blog

Websites that offer free stock photos I’ll save you some time. In a nutshell: here is a list of 10 websites that provide free stock photos. But before you go charging off downloading these free stock photos, I would highly recommend that you read through each free stock photo website’s terms of service first, just so you don’t violate any license agreements. That being said, I also encourage you to read through this entire article, just so understand that “free stock photos” doesn’t mean you can use them for anything. Updated: October 31, 2018 Stockvault Bara Art FindAPhoto Komboom Pics Pexels Unsplash Pixabay Foter Burst Pikwizard Free Stock Photos: Pros and Cons Who doesn’t like free stock photos? I […]
September 12, 2018
Black Hat SEO

Black Hat SEO Guide 10 (what not to do) Tips for 2018

Black Hat SEO Defined What is Black Hat SEO? In a nutshell it’s SEO practices that you should not do. This guide is intended to help you understand what Black Hat SEO is and what NOT to do. By no means should you incorporate any of these SEO strategies, because you will get penalized by Google and other search engines. At Archmore Business Web, our team of professional SEO Consultants and Digital Markers want to teach you what not to do when it comes to SEO. 1 Keyword Stuffing This is a common Black Hat SEO strategy that was used in the early days of the internet. By now, I would hope that every seasoned SEO practitioner will know that […]
August 27, 2018
Name, Address, Phone Number and Website (NAP + W)

Local Search and Citation Building

Local Search and Citations Defined A local search citation is any online mention of the name, address, phone number (and website) for a local business. There are many websites where a local business can get a citation. These include actual local business directories, news sites, blogs, classified ad postings, social media platforms, apps and private blogs. Citation building is a key ranking factor in improving your SEO and page rank. It is important for a local business to have NAP + W accuracy across all listings. What is NAP + W? NAP stands for Name, Address, Phone Number and the W means Website. As good SEO practice for local search, you should make sure that your NAP + W information is […]
August 23, 2018

How To Hire an SEO (With A Message From Google)

Before You Hire an SEO As an SEO Consulting agency, we encourage you to watch this official video from Google. Before you hire a SEO, we want you to understand what SEO is all about. Here is some basic information about SEO that you may find helpful so you can learn how to hire an SEO. If you are interested in speaking with a representative from Archmore Business Web, then please call: (614) 568-7500 and a representative will be happy to help. How to Hire an SEO: Read these important articles before you hire an SEO: SEO For Beginners Local Search and Citation Building Black Hat SEO Guide (What You Should NOT Do) Long Tail and Short Tail Keywords SEO […]
July 30, 2018
SEO Tools to help improve your website

10 SEO Tools To Improve Your Website

We Got The SEO Tools Baby! At Archmore Business web, we have access to the most cutting edge and premium SEO tools. Therefore, by hiring our services, we will essentially save you on DIY money because we already have a subscription and access to these SEO tools. If you’re new to SEO, then I would definitely read our  SEO Guide for Beginners. If you are a seasoned veteran, then be sure to check out 10 SEO Strategies that you must use. If you want to join the dark side, then read our Black Hat SEO Tips (please note that we DO NOT recommend utilizing these strategies). Otherwise, if you are looking for a helpful SEO tool, then be sure to check out our […]
July 27, 2018
The starting point for SEO for beginners

The Beginner’s Guide to SEO (Search Engine Optimization)

Are you new to SEO? Do you want to know more about what a SEO professional does? The Archmore Guide to SEO provides the basics of Search Engine Optimization so you understand exactly what SEO is and how it can help with your website and keyword rankings. It also gives you a better idea of what we do on a daily basis as SEO consultants and as a Digital Marketing company. What is SEO? SEO in a nutshell is the process of getting your website or web page indexed in a search engine. Black Hat SEO and White Hat SEO There are many types of SEO practices, the two types are Black Hat SEO and White Hat SEO. Obviously Black Hat SEO […]
July 26, 2018
Wordpress plugins

10 Must Have WordPress Plugins for 2018

Plugins! There are literally millions of them. Why are there so many WordPress plugins? Which ones do I use? If you have questions about WordPress plugins, then we have answers! At Archmore Business Web, our team of digital marketing professionals have compiled a list of the best WordPress plugins that will optimize your website’s performance, security and SEO. Here are 10 Must have WordPress Plugins: 1. Yoast Yoast is essential for every WordPress site because it will help you greatly with your SEO when you learn how to use it. The Yoast SEO plugins adds specific functionality to your website that will help you to improve your position in the organic search results. The Yoast SEO WordPress plugin features: Keyword Focus […]
July 26, 2018
Call To Action CTA for web design

10 Best Calls to Action Examples

What is a CTA? A CTA is short for Call to Action. It is a term that is used in advertising and marketing and the goal is to get a response out of a customer. It can be an image, a line of text or a button that encourages a visitor to you website to “take action”. The best examples of a CTA are “click here” or “call now”. The best call to action triggers should captivate the visitor. The information presented about CTAs are complied through resources within the SEO community such as Hubspot and Moz and reiterated below. CTAs for Lead Generation If you are a business, then Without a doubt your call to action should be used […]
July 25, 2018
Long tail and short tail keywords

Long Tail vs Short Tail Keywords

By Daclaud Lee, SEO/Developer at Archmore Business Web What Type of Keywords Should I use for SEO? Without a doubt, having a good keyword strategy is essential for SEO and keyword rankings. Before you decide what keywords to use, you have to research your niche and industry. One of the best ways to look for keyword ideas is through Google Console (formerly Google Webmaster Tools). So what are keywords? There are two different types: long tail keywords and short tail keywords. Both of these will be explained below. Short Tail Keywords These are short search words and search phrases with only one or two words. Their length makes them less specific than searches with more words. For example a brand […]
July 9, 2018

SEO For Restaurants, Bars and Coffee Shops

SEO Basics for Restaurants As a restaurant or bar, your business will want to get ranked in Local Search, Google Maps and Organic Search results for your type of restaurant and the city or metro area it is in. The most important search word you want to get ranked for is the type of restaurant in your category. Optimizing Your Local Listing on Google My Business Google my Business allows restaurants to add descriptions, pictures, social media links, and categories. In order to get ranked better, your restaurant will need to be optimized for each category. You will also want to have the best description for your restaurant and this description should also match your social media profiles. Social signals […]
June 30, 2018

12 Free Classified Ads Sites (Reviews and Rants)

Why Classified Ads? You are a small business owner or marketing professional and your budget is limited. You need a free advertising solution that can potentially reach new customers. Therefore, classified ads are the way to go. In June 1836, French newspaper La Presse was the first to include paid advertising in its pages. This advertising system allowed it to lower its printed price, extend its readership and increase its profitability and the formula was soon copied by other papers. Digital media is the new print media, and nowadays classified ads are often free! Therefore you get free ads and a backlink to your website as long as the ad is running (most free classified ads will run for 30 […]
December 20, 2016

How to log in: WordPress for Beginners

How to log in: WordPress for beginners Welcome to WordPress! This is your new content management system (CMS) for your website! You must be excited because now you can create and edit content and post to your blog! We know that there is no obvious way to login to WordPress, which is why we put up this guide. Once we have completed the installation of WordPress for your website, you can log in to your dashboard. The admin section of WordPress, the “WordPress Dashboard,” is where you will begin modifying and creating pages and posts for your WordPress site. Keep in mind that your WordPress login credentials are independent of any other login type. When we install WordPress for our […]
November 1, 2016

Should you do your website in-house?

Larger question; When to contract out and when not to? The larger question of just how to get a website made can apply to almost any activity that your business does. When should you perform functions that your business is engaged in, in-house and when not to? It is of particular importance to your website and some digital marketing activities. Why would this be? The main reason is that you cannot supervise someone if you totally lack any knowledge of what they are doing. For that matter you cannot hire someone either. When you farm out a task you are not working with someone who will be doing the work but someone who knows enough about his work and something […]
September 13, 2016

How do you measure your success in using the WEB for getting more business?

  Which of these Methods do you use? Ask new customers or prospects how they found you Look at how many website visits you are getting Do a couple of searches in Google and see if you are on the first page Ask Yellow Pages, Angie’s List or Whoever how they are doing for you If you are using some or all of these methods you are not getting the full story and I will tell you why. If you are relying on asking new customers how they found your website or business you may be getting a very slanted picture. Most people do more than a little research before finally making a call. By the time they actually call […]
September 13, 2016

Business leads or phone calls?

The Effectiveness of your Inbound Calls How do you measure the effectiveness of any marketing or sales campaign? One of the best ways is by counting the sales leads you get. How do you know when you get a sales lead from an ad campaign or from a website? You can do this with what we call a tracking phone number. We place a special phone number on your ad or website. This telephone number routes calls directly to your regular phone but has some special features: It tracks the caller from the caller ID It records the duration of the call It records the telephone conversation (if you want) Provides you with almost real-time access to this information online […]
June 22, 2016

Things you need in your website in 2016

#1 Your website needs to be easy to navigate – Viewers should be able to find what they are looking for. If you have a small 5 – 10 page website it is not hard to accomplish this but as your website grows it is more difficult to make the navigation intuitive. You should be aware of the top things visitors of your website want to find out and you need to make these things very easy to locate. Different techniques can be employed but they will depend on the details of our business and the website. Here are some techniques we use depending on the client: Search box function – this technology will search your entire site for the […]
May 15, 2016

Local SEO has changed, has your SEO company changed tactics?

Google changes number of businesses to be ranked on maps. Sometime in August 2015 Google changed the number of business that it would list in the Maps section of a search. (The maps section lists businesses that reside in the same geographic area as the person doing the search) Google no longer lists 7 or more businesses in the maps section. The maximum now is 3 and sometimes fewer depending on the size of the local area. There are other changes associated with this as well that serve to increase the likelihood of someone clicking on a Google ad as opposed to free listings. This changes, or should change, the approach to local search. You may have been listed in […]