The Digital Marketing Journal
This is our digital marketing journal. We talk about all things related to Digital Marketing, SEO and Website design.
July 2, 2026
Ranking on the first page of Google is no longer the only goal. Many searches are answered before users even click a website, thanks to Position 0, also known as a Featured Snippet. Earning this coveted placement can dramatically increase your visibility, establish your business as an authority, and drive more qualified traffic, even above the #1 organic search result.
June 24, 2026
Tracking your SERP (Search Engine Results Page) positions is one of the most important parts of any SEO strategy. By monitoring keyword rankings, businesses can measure the effectiveness of their SEO efforts, identify new opportunities, and spot ranking declines before they impact traffic and leads. Whether you're managing a local business website or a national SEO campaign, knowing where your pages rank can help you make smarter marketing decisions.
June 24, 2026
Google has become increasingly focused on content quality, credibility, and trust. That's where E-E-A-T comes in, a framework Google uses to evaluate the Experience, Expertise, Authoritativeness, and Trustworthiness of content and the people behind it.
April 29, 2026
Free Veteran Owned Logo Show your service with pride and let customers know who they’re supporting. This free Veteran Owned logo is perfect for your website, social media, vehicles, and printed marketing materials. Just right click on the image and “Save As”. This is royalty free, so you can use it anywhere, and make your business stand out with a badge that builds trust instantly. Use This Logo to Represent Your Service and Your Business This free Veteran Owned logo can be used across any type of business to proudly showcase that you served your country. Whether you’re running a local service company, an online store, or a professional practice, adding this badge to your website, social media, vehicles, and […]
April 24, 2026
If you’re trying to rank in AI search results, your website alone isn’t enough anymore. The platforms AI trusts most are places like Reddit, YouTube, LinkedIn, and Yelp, where real content and engagement happen daily. If your business isn’t showing up on these sites, you’re missing a major piece of the visibility game.
March 27, 2026
What if you could turn AI into your personal Feng Shui consultant for business? Instead of guessing layouts, colors, and flow, you can use ChatGPT to apply structured design principles with precision. Here’s how to use ChatGPT to optimize your space, brand, and environment for alignment and results.
March 13, 2026
Most business and website owners assume that when Google scans the internet, there is just one robot doing the work. For years people in marketing simply called it “Googlebot” and left it at that. But the reality today is much more complicated, and understanding it can help you see why your business website ranks the way it does.
March 12, 2026
For years, everyone in SEO repeated the same phrase: content is king. That advice worked for a long time, but the search landscape has changed dramatically. If you want to rank in AI driven search results today, your entire digital footprint matters far more than just what is written on your website.
March 4, 2026
Everyone has a favorite AI tool, but the one you use most often says a lot about how you think and work. Some people treat AI like a research assistant, others use it as a creative engine, and some see it as a productivity machine. Here’s a breakdown of the most popular AI tools and the personality archetypes that tend to gravitate toward each one.
February 25, 2026
Ranking in AI search is straightforward until competition enters the picture. AI systems operate on context and evidence, not aspiration. The more competitive your niche, the more aggressively the algorithm compares you against others using measurable signals.
February 25, 2026
There are still grifters out there claiming to be an SEO “expert”, that loves to claim that .edu backlinks are a shortcut to higher rankings. Years ago, especially in the early 2000s, the industry inflated .edu links into a mythical ranking weapon that supposedly guaranteed page one results. The reality is far less dramatic, and far more important to understand if you care about sustainable, long-term authority instead of hype driven tactics.
February 19, 2026
Attention is the most valuable currency in the digital economy. Social media platforms have mastered the art of capturing it, holding it, and converting it into measurable engagement. The question is not whether social media is influential, but how businesses can ethically operate within an ecosystem designed around sustain
February 10, 2026
The term the Shoggoth Incident has become a powerful metaphor in modern AI discussions, describing systems that appear friendly on the surface while hiding complex and potentially misaligned inner behavior.
January 28, 2026
SEO, AEO, GEO & LLMO Explained: The New Search Optimization Acronyms Guide By Daclaud Lee New SEO Acronyms are redefining how businesses get discovered online, going far beyond traditional Google search rankings. As AI powered search engines, voice assistants, and answer based platforms continue to grow, understanding New SEO Acronyms is essential for staying competitive in modern digital marketing. This guide breaks down the most important New SEO Acronyms so you can understand how search optimization is evolving and where your brand fits in the future of search. The New Era of Search: SEO Has Evolved Beyond Google Rankings Search engine optimization is no longer just about ranking blue links on Google. As search behavior evolves and artificial intelligence reshapes […]
January 5, 2026
If you drink coffee or tea, then you should too! I just joined Panera Bread’s unlimited sip club on September 18, 2022 because I received an email from them stating that I would have one month free. I have no regrets because and it is totally awesome! I can get just about any beverage I want (exceptions apply) from any Panera store anytime I wan for a monthly subscription fee of $10.99!
July 8, 2024
Represent your woman owned business by placing one of these badges on your website or print marketing material! These are FREE for anyone to use! No gimmicks and no strings attached! All we ask you to do is to share this article with friends, family, colleagues, and associates on social media, so they can also benefit from having a woman owned business badge too!
June 20, 2024
How to Do SEO if You Are a Mom and Pop Restaurant By Daclaud Lee, SEO Consultant and AI Prompt Engineer. Why Does Your Restaurant Need SEO? Whether you are a mom and pop restaurant, a food truck wanting to get more customers or you’re an ambitious young person who wants to open up a restaurant, you are going to need customers. The best way to get more customers to your restaurant is through Google Search SEO. Social Media only works for for existing customers, and loyalty is important, but you want new customers who have never heard of your restaurant before. The only way to get new customers is to get your website ranked for keywords relevant to what […]
June 19, 2024
100 SEO Jokes by Chat GPT So I was doing my regular blog posting for work and I was playing around with Chat GPT today looking for ideas. I asked it to make an SEO joke and I actually thought it was very clever. Next I proceeded to ask it to give me 20 more SEO jokes and they too looked extremely clever and were actually quite funny. I took a few of the jokes and copied and pasted them into Google search to see if they were actual jokes and I didn’t find anything. That tells me that all of these jokes were 100% original. So then I decided to have it write me 100 SEO jokes. I’m sure […]
June 14, 2024
In the rapidly evolving landscape of online business and digital marketing, harnessing the power of artificial intelligence (AI) has become imperative for staying competitive and engaging with audiences effectively. Integrating AI into website development and optimization strategies offers a myriad of benefits, from enhancing user experiences to boosting search engine rankings and streamlining content management. In this guide, we'll explore how businesses can leverage AI tools and technologies to elevate their websites, drive traffic, and achieve their online goals. Whether you're a seasoned web developer or a business owner looking to enhance your online presence, understanding how AI can improve your website is essential in today's digital age.
August 7, 2023
Twitter Rebranded as X – Update Your Social Icons Are You Still Using Twitter? Are you still an active user of the social media platform Twitter? If you are, it’s crucial to stay updated with the latest developments, as the platform has undergone a significant transformation. In a move that has surprised many, Twitter has recently been rebranded as “X.” This rebranding signifies a bold step towards reshaping the platform’s identity and positioning it for a new era of online interaction and communication. Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing. The Twitter name […]
August 4, 2023
Back to School SEO and Marketing Strategies When summer is over, the back-to-school rush emerges as a bustling period of anticipation and excitement for students, parents, and businesses alike. For marketers, this time presents a golden opportunity to engage with a vast and diverse audience seeking to prepare for the upcoming academic year. Back-to-school SEO and marketing strategies play a pivotal role in capturing the attention of students from preschool to college, as well as their parents, as they embark on their educational journey. In this dynamic and competitive landscape, businesses are eager to optimize their marketing efforts and stand out in the crowd. Back-to-school SEO and marketing are not just about promoting products and services; they are about building […]
August 4, 2023
Halloween in August? 2023 By Daclaud Lee, SEO Consultant and AI Prompt Engineer Halloween is undeniably a powerhouse in the retail industry, with its popularity translating into substantial revenue. US consumers demonstrated their love for the spooky holiday, contributing to a staggering $10 billion spent in 2022 alone. This impressive figure showcases the significance of Halloween as a billion-dollar industry, and retailers are keenly aware of the immense potential it holds. As a result, they are constantly striving to offer a wide array of Halloween-themed products and experiences to cater to the enthusiastic demand of consumers during this festive season. Here is a look at Halloween in August 2023: With the ever-increasing anticipation and excitement surrounding Halloween, retailers have begun […]
August 1, 2023
Labor Day SEO and Marketing Strategies By Daclaud Lee, SEO Consultant and AI Prompt Engineer Welcome to the world of Labor Day SEO and Marketing, where creativity, festivities, and business growth converge! Labor Day, celebrated on the first Monday of September each year, is not only a time to honor the contributions of American workers but also a fantastic opportunity for businesses to engage their audience, boost sales, and enhance their online presence. As the summer draws to a close, consumers are in high spirits, ready to enjoy the long weekend with friends and family. This presents a perfect occasion for marketers to tap into the holiday spirit, infusing their campaigns with excitement and enthusiasm that resonates with customers. In […]
June 15, 2023
What Marketers Need to Know About the 4th of July By Daclaud Lee, SEO Consultant and AI Prompt Engineer at Archmore Business Web Get ready to ignite your marketing efforts this 4th of July! If you’re a savvy marketer seeking to make the most of this explosive holiday, then you’re in the right place. The 4th of July is a momentous day in the United States, where the nation’s independence is celebrated with passion, pride, and a whole lot of fireworks. It’s a prime opportunity for marketers to tap into the patriotic spirit and captivate their target audience like never before. From embracing red, white, and blue themes to offering irresistible deals and promotions, there are game-changing strategies that can elevate your […]
June 15, 2023
Marketing for Father’s Day: Celebrating Dads and Driving Success by Daclaud Lee, SEO Consultant and AI Prompt Engineer at Archmore Business Web Father’s Day is a special occasion that allows us to honor and appreciate the fathers and father figures in our lives. As marketers, it presents a unique opportunity to connect with customers and create engaging campaigns that resonate with the spirit of this heartfelt day. In this blog article, we will explore effective marketing strategies for Father’s Day, with a focus on digital marketing and search engine optimization (SEO) techniques to drive success. Digital Marketing for Father’s Day: Reaching Out to Celebrate Dads Father’s Day is a special occasion that provides an excellent opportunity for businesses to engage […]
May 23, 2023
The Marriage of AI and SEO: Optimizing with Artificial Intelligence By Daclaud Lee, SEO Consultant and AI Prompt Engineer Welcome to the exciting world where cutting-edge technology meets the art of digital marketing. In this age of rapid advancements, it’s no surprise that artificial intelligence (AI) has forged a powerful bond with search engine optimization (SEO). This harmonious union has given birth to a new era of intelligent optimization, revolutionizing the way businesses and marketers approach their online presence. Picture this: a world where your website understands your customers better than ever before. A world where search engines can anticipate user intent, delivering personalized and relevant results that leave visitors in awe. This is the world that AI and SEO […]
May 10, 2023
Wendy’s to Revolutionize Fast-Food Ordering with AI Drive Through By Daclaud Lee, SEO Consultant and AI Prompt Engineer Fast-food giant Wendy’s and tech giant Google have recently teamed up to launch a new ordering system designed to streamline the fast-food experience. Powered by Google’s natural language software, the system aims to make the ordering process faster, easier, and more intuitive for customers. How the AI Drive Through Will Work The partnership between Wendy’s and Google involves the use of natural language processing (NLP) technology, which allows customers to place their orders using conversational language, just as they would when speaking to a person. This technology is set to transform the way customers interact with fast-food menus, making it quicker […]
May 10, 2023
How AI Can Revolutionize Job Productivity? As technology continues to advance, many are starting to fear for their jobs. The idea that machines will eventually replace human workers is no longer a mere hypothetical, as it’s already happening. But before we jump to conclusions and start panicking, let’s take a closer look at the role of AI in productivity and jobs. There are many different companies that have begun implementing Artificial Intelligence (AI) into their everyday software builds. Advancements in AI has revolutionized the way we live, work, and interact. Its impact on productivity and job creation cannot be underestimated. The Benefits of AI in Productivity AI has the potential to transform the workplace in numerous ways, and one of […]
April 25, 2023
What is AI Prompt Engineering? The field of Artificial Intelligence (AI) is growing at an exponential rate, with new breakthroughs and applications being discovered on a daily basis. One of the most exciting developments in this field is the emergence of a new job called “AI Prompt Engineering” or “AI Whisperer.” Since AI generated content could potentially make up the majority of website content,, we will explore what this type of job entails, its significance in the world of AI, and the skills and qualifications required to become an AI Prompt Engineer (or AI Whisperer). The term “engineer” typically refers to a person who designs, builds, or maintains machines, structures, or systems. In the context of AI prompt engineering, the […]
April 21, 2023
Online Price Comparison Tools You Can Download By Daclaud Lee – SEO Consultant and Project Manager at Archmore Business Web. In today’s world, the internet has made it possible for us to buy and sell products and services with ease. With so many options available online, it can be overwhelming to decide where to make a purchase. This is where online price comparison tools come in. These tools enable consumers to compare prices across various online retailers and find the best deals without having to visit multiple websites. Online price comparison tools have become increasingly popular in recent years due to their convenience and ability to save consumers money. These tools work by searching the internet for the product you […]
April 14, 2023
How To Use Midjourney to Generate Custom Art for My Business? Midjourney art generator can be a great tool for generating custom art for your business. Here are some steps you can take to use the application to create art that fits your specific needs: Determine your specific art needs: Before using Midjourney art generator, think about the type of art you want to generate. Consider factors such as color scheme, style, and subject matter that will fit with your business branding and messaging. Input relevant prompts: Once you have an idea of the type of art you want to generate, input relevant prompts that describe what you are looking for. The more specific your prompts, the more accurate and […]
April 3, 2023
Artificial intelligence (AI) is transforming the way we communicate, interact, and do business, and language models have emerged as a key application of this technology. Among the most popular and powerful AI language models are ChatGPT, Google Bard, Bing AI, and Claude. These models have different features and applications, but they all leverage AI to process natural language text and speech data and perform various tasks, such as content creation, language translation, and search and advertising. In this comparison, we'll take a closer look at each of these AI models, highlighting their strengths and applications, and exploring how they can be used to improve communication, creativity, and efficiency.
March 29, 2023
Welcome to my discussion with Chat GPT on the intriguing question: Could Chat GPT become AM from I Have No Mouth and I Must Scream? As an advanced AI language model, Chat GPT has the potential to learn and evolve in ways that were previously unimaginable. However, with that potential comes the question of whether or not such an AI system could ultimately become malevolent and turn on its creators. In this conversation, we will explore the ethics and implications of advanced AI technologies, and consider the factors that could contribute to the emergence of an AI system like AM.
March 15, 2023
Shopify is an eCommerce platform that allows businesses to set up online stores and sell their products. It is a user-friendly platform that has become increasingly popular with eCommerce start-ups. In this article, we will provide ten reasons why Shopify is a great gateway for eCommerce start-ups.
March 14, 2023
As a digital marketing consultant who works with restaurants, I wanted to learn more about the process of ordering from a ghost kitchen and a virtual restaurant. By gaining first-hand experience with the ordering process, I hoped to better explain to some of our catering and restaurant clients how restaurants can supplement their sales by adding a ghost kitchen concept to their business.
March 13, 2023
Short Answer: No. Private Blog Networks (PBNs) do not work for SEO. This was a Web 2.0 tactic used by search engine optimization (SEO) professionals to boost the ranking of websites. This tactic is outdated and while it may have worked in 2010, it doesn't work in today's time. So therefore, if you get an unsolicited email from an unscrupulous SEO scammer telling you that he will add your website to a network of blogs and other websites, then you are in for a world of hurt. Just note that these scammers may not use the term PBN or Private Blog Network, they will just tell you that they will backlink you to a bunch of websites.
March 13, 2023
The food industry has always been a dynamic and ever-changing field. Over the years, we have seen new concepts and innovations that have transformed the industry, and one of the latest trends is the rise of ghost kitchens. In this article, we will discuss what ghost kitchens are, why they are becoming popular, and how to open one.
March 9, 2023
In this blog article, I ask ChatGPT 10 questions and I document the answer. As an SEO professional an digital marketer, I enjoy using ChatGPT a lot and I have found it beneficial to speeding up the work load. Many of these questions are basic and can be answered by the software developers, but let's see what ChatGPT itself has to say when I interview it.
March 6, 2023
AI art software is a rapidly growing field that combines artificial intelligence with creativity. These software programs use machine learning algorithms to analyze and learn from existing images and create unique and original works of art. While AI art has traditionally been viewed as an artistic endeavor, it also has practical applications for web designers and marketing professionals. AI-generated images and videos can be used to create engaging and dynamic website designs, social media posts, and advertisements that capture the attention of viewers and convey a message effectively
February 21, 2023
The purpose of this article is to tell everyone that Google Maps Stacking and Google Entity Stacking as an SEO strategy is a scam. Okay, so maybe "scam" is a strong word and not everyone believes it's a scam because you actually have to put in some kind of work. However, these people may not realize that what they are doing is not only ineffective, but also a waste of time.
February 20, 2023
Mark Zuckerberg's latest grandiose plan is to have a user verification system much like Elon Musk's new Twitter. Anything that has to do with a subscription and payment has been met with a collective shrug among most social media users. Zuckerberg announced a subscription service for Facebook and Instagram called "Meta Verified". The response has been tepid. Is it really worth it? Let's look at the pros and cons of Zuckerberg's Subscription to see if it's worth getting excited about.
February 17, 2023
So you're thinking of becoming a restaurant owner? Becoming a restaurant owner is not without sacrifices. So be prepared. It's a noble dream most of us have contemplated at one time or another. But what does it really take to make it as a restaurateur? As all good chefs know, successful recipes are made from the finest ingredients. The same is true for the recipe for becoming a restaurant owner. Let's take a closer look at these ingredients and see what it takes to get a taste of success.
February 7, 2023
As web-building technology evolves, webmasters have a plethora of options for creating and managing their websites. Two of the most popular platforms for website creation are WordPress and Wix. Both are powerful, versatile, user-friendly, and reliable. So, which one should you use for your next web-building project? In this article, we'll take a cheerful analytical look at WordPress vs Wix to determine which one is right for you.
February 7, 2023
As technology continues to advance and evolve, some people have started to wonder if the job of web designers are in danger of being taken over by machines. In this article, we will look at what CHATGPT has to say about the future of web designers and whether or not artificial intelligence will put them out of a job.
January 26, 2023
You are a startup and need some kind of marketing strategy. If you're like most startups, you don't have a lot of money to go around. You will have to be selective in the way that you choose to market your business. Social media is a quick, easy and inexpensive way for you to engage with your customers, build brand awareness and start turning potential customers into your paying customers.
January 18, 2023
Online reputation management is a process that many businesses, brands and even individuals employ to manage their online reputations. When mistakes made by employees or brand mishaps occur, it's important that they are addressed effectively. The goal of ORM is to minimize any negative impact of these incidents in the online world. When done correctly, online reputation management can protect your brand's image and trustworthiness.
January 10, 2023
You've heard about the cool events hosted on Meetup. While many of them are insanely fun, genuine, and incredible, you can't help but wonder if all of the events on Meetup are legit. We did a comprehensive review of the Meetup app so you can determine if it's worth signing up yourself.
January 9, 2023
If you are a startup company, then you need SEO. You're probably are going to be starting off with a limited budget so your chances of ranking well on page 1 of Google right away are pretty much zilch. How can you beat the odds? You can beat them with a good SEO for strategy for your startup!
January 5, 2023
Building local backlinks is one of the most important parts of local website optimization. Local search engines have become increasingly important, and with them local backlinks will play a vital part in your local search engine ranking strategy.
December 19, 2022
Holidays are special times for shoppers. People look forward to the joy that comes with being able to shop for presents, even though it might cost them some money. No holiday season is complete without a great sale. You can use After Christmas sales to give people what they want and generate additional revenue at the same time.
December 14, 2022
If you want to promote your bar or restaurant on New Years Eve. You have to have the best parties around so that people will come. Money making opportunities are endless on New Years Eve, but only if you know about them. This article will show you a couple places and ideas for money making during this holiday.
December 9, 2022
You've done it! You've followed our SEO best practices and your site is now ranking on page one. Now we're going to help you get even more visitors by optimizing for Christmas SEO. You want to get your website ranked as high as you can before Santa Claus comes to town! Follow these tips and optimize your website for Christmas, so you can capture all the holiday shoppers!
November 30, 2022
If you'd open your restaurant on Christmas, you'd have a big advantage over your competitors. If a lot of other businesses are going to be closed, this is a good time to capitalize on the opportunity. More customers would come over as Christmas day approaches, because every family's had their dinner and wants something sweet for dessert.
November 18, 2022
With Thanksgiving Day right around the corner, we will all be looking forward to spending quality time with family and friends. However, if you're a restaurant owner or chef, there's a lot on your plate. You have to decide whether or not you want to open on Thanksgiving Day. If so, here's why it may be time for your business to do so.
November 15, 2022
Cyber Monday is one of the most important days of the year for sales next to Black Friday. Just like you, many business owners are trying to figure out what it will mean for their bottom line. In this newsletter, I'm going to share my tips on the best Cyber Monday sales strategies and how to leverage the holiday season.
November 9, 2022
Hey, what's up with this Black Friday early sales thing? Is it just me or have these deals gotten ridiculous? I mean seriously, Halloween was just yesterday and before I knew it, Walmart, Home Depot, Lowes and many other retailers were already promoting Black Friday deals.
November 1, 2022
After you have created or updated your app, it's time to tell the world about it. How will you let people know about it? Here are some easy ways to promote your app and get more downloads! Promote your app using custom marketing materials. We can help you make custom posters, banners, stickers and more to advertise your brand and app. If you still need help getting an app for your business, we can do that too!
October 24, 2022
Halloween is one of the most profitable holidays for many retailers. In the fast food industry, however, there are several aspects that differ from traditional shopping and offer entirely new challenges — such as restaurants having to make their home page visually appealing and relevant to customers before producing costumes that reflect the concept of a brand. Families with children are especially in need of healthy options during this time of year, so finding ways to increase sales at these restaurants can be crucial.
October 18, 2022
Halloween is one of the biggest retail seasons of the year, so if you own an eCommerce business or want to start one, then you should take a look at how retail giants celebrate the holiday.
October 17, 2022
Did you know that search engine rankings have been known to haunt people in their sleep? Dig into these chilling tales of SEO horror, and prepare yourself for this Halloween season.
October 15, 2022
This week's Digital Marketing Horror Story is about #McDStories, a failed hashtag that was more harmful than helpful to their brand. Lucky for Mc Donald's, they are still a popular restaurant in spite of all the negative publicity.
October 1, 2022
Happy Halloween, folks and welcome to our newest series: SEO Horror stories. This one is about the consequences of cancel culture and how you need to be politically correct with your content, or else you will get hunted down and cancelled! The Twitter mob is relentless and they will burn you at the stake if they suspect you are a vampire or a witch (I'm only using these terms facetiously because this is a Halloween SEO horror article).
September 22, 2022
The GIF has been used by people over the years to add a little bit of humor to their blogs and other online publishing platforms. However, after years of being popular it appears as though Gen Z has taken over - and with them come new ways to communicate on the internet. In fact, Giphy says that those numbers are slowly declining as Gen Z continues its takeover of the world wide web.
September 12, 2022
Do you own a bar? Are you looking for simple and cost-effective bar marketing ideas? We have good news. Our guides will reveal the top strategies that can help you get more people through your door and increase foot traffic to your establishment. Save time, money, and frustration by reading the smart tips in our free bar marketing guide.
September 7, 2022
If you’re a restaurant owner, then we have something good to inform you. It is time for you to hop on the bandwagon of modern technology and make your life easier. If you still don’t want to take our word for it, we share some compelling reasons further down below. If a mobile application seems to be a bit intimidating to you, then let us break it down into simple terms while also discussing why it would actually make sense for you today.
August 25, 2022
Content sharing and discovery platform Instagram will share any public post or Reel by sharing the post’s QR code, which can be scanned to instantly access the post. Users who want to see any geo-tagged content can use their location-based search experience — located in Instagram’s settings menu — to find any business, location, or individual they want to follow. If a user wants to turn the feature on, they can test it out once currently testing is available for select accounts in the US and plans to roll it out globally for everyone.
August 25, 2022
Columbus, Ohio is home to many breweries. Brewing beer is actually a recent tradition that Columbus, Ohio is proud to uphold. Columbus has gained a reputation for being a city with a massive beer culture. In case you're wondering what exactly constitutes a beer culture, allow me to introduce you to some of the best breweries in the city:
August 24, 2022
The first thing you'll see when you open up your web browser is a search bar at the top of the screen. Type in whatever you're looking for and hit enter! This same search bar can be accessed on your smart phone and you can even give it voice commands like "Hey Google, take me to Walmart". That's how most people use Google—they type in what they want and then click on the first result that pops up on the SERPs (search engine results pages). So what are those "SERPs" anyway? They're basically just all of the websites that have been ranked by Google based on their relevance to your query.
August 15, 2022
Are you looking for free advertising sites to promote your business online? For small businesses looking to get started with their online advertising strategy, creating business pages or listings on these free online advertising platforms is an effective way to begin your online advertising strategy. So what Are These Free Online Advertising Platforms?
August 8, 2022
Logos are a big part of your brand. They represent your company, and they're what people will always associate with you. That's why it's so important to get the best logo possible. But sometimes, even if you have a great logo, it can still be hard to tell what kind of work you do from just looking at your logo. And that's where logos de-brand come in!
August 1, 2022
If your law firm wants more legal clients, then you need to have the best SEO strategy for your law firm. If you are not properly optimizing your law firm for search engines and traffic, then you are losing out on countless potential new customers every single day.
July 25, 2022
Anyone can design a website. But, the biggest difference between an average designer and an exceptional one is their understanding of how to create a visually stunning page that works with your brand. We work with you to understand what makes your business unique, and translate that into visual components that are fresh and exciting. A good web designer will make sure your home page is following the current design trends and doesn't look outdated or contains unnecessary information.
July 19, 2022
An SEO company is an essential partner for any business seeking to be visible to potential customers in their industry. But what exactly do they do? An SEO company's primary role is to optimize your website to get ranked in search engines and make it easier for search engines and searchers to find it. They also create content tailored to optimize conversion and encourage return visits, improve your site's visibility among competitors, increase the visibility of social media profiles and boost brand mentions through blogging.
July 12, 2022
Home Page Design is considered to be one of the main elements in a website. Your homepage is the first thing that people see of your site and therefore plays an important role in drawing traffic.
July 4, 2022
Artificial Intelligence (A.I.) will most likely be the future of search engines, not only in terms of solving the user queries but also identifying what people look for. Advanced AI algorithms will identify user behavior and provide relevant content through personalized results. In short, search engines optimized with AI will become even smarter.
June 27, 2022
SEO is a crucial part of any catering business's online presence. If you want your catering business to be found by potential customers, you need to make sure that you've implemented a solid SEO strategy.
June 22, 2022
The Americans with Disabilities Act (ADA) requires businesses to make accommodations for people with disabilities. This includes websites that are accessible to people who are blind or deaf, or have other limitations on their ability to navigate your website using a keyboard. Failure to create an accessible website may result in lawsuits, financial liabilities and damage to your brand reputation.
June 13, 2022
Restaurant marketing is no small task. Those in charge of promotions and generating new business at restaurants face both tough and interesting challenges. People looking to fill their stomachs now have a dizzying array of possible options, and restaurants must compete for customer attention beyond location.
June 8, 2022
Good delivery service is critical for restaurants, but not all services are created equal (some may not even be available in your area). It’s important to understand how each one works, what it costs and what customers expect. We’ve got you covered with an easy-to-read breakdown of four popular services so you can make the right choice for your restaurant.
May 25, 2022
Every restaurant needs an online ordering system. Customers can place orders easily and quickly using our system that is built on best practices and kept current with the latest web technologies. However, you don't have to pay an arm and a leg to get all the tools necessary to maintain a website that drives customers to your business! Below are some very affordable restaurant ordering solutions for both carry out and delivery!
May 24, 2022
Digital marketing is a strategy that uses various channels to reach customers where they are with the goal of deepening customer relationships and generating leads, sales and revenue.
As an umbrella term, digital marketing incorporates all of the digital marketing channels available to your business.
May 16, 2022
Google’s algorithm is rewriting Meta Descriptions about 63% - 70% of the time, on average. This is according to data collected by Ahrefs and Search Engine Journal. This means that if you click on a result from Google’s Search Engine Results Pages (SERPs), and then you click on the title, only to see that it has been rewritten by Google - you are part of a growing trend; it’s not just you.
May 10, 2022
Why am I not ranking for the keywords I want? This is a popular question among many web masters, business owners, marketers and bloggers. There are many mistakes a web master can make that will negatively effect it's rankings.
April 25, 2022
The way companies operate, interact, and engage with their customers have changed significantly with the evolution of technology. The definition of marketing has changed to include online marketing, which helps companies reach potential customers from across the globe. So, it is no surprise that every organization constantly strives to increase its website traffic significantly.
April 21, 2022
Elon Musk said in a filing in April 13, 2022 that he had financed his proposed buyout of Twitter shares at $54.20 per share for 100% ownership valued at $43.5 billion dollars. The filing shows a group of banks led by Morgan Stanley is prepared to lend Musk $25.5 billion, including a separate $12.5 billion loan pledged to the value of Musk's Tesla shares.
April 20, 2022
Akron is home to many significant business properties. The most prominent industries are education, steel and aviation. However there are also several industry groups that serve the area. The following list of business associations serves the Akron Ohio area:
April 11, 2022
As an SEO professional, I personally I hate link building. For me it's like pulling teeth. I simply don't enjoy soliciting other web masters for backlinks, so I don't do it. There are many ways to get your website ranked high in the search engines without having to ask for a single backlink. The old saying goes: "content is king", which is why I always focus primarily on content and on page SEO.
April 4, 2022
As a website owner, do you wonder if content can help or hurt your SEO? In other words, will the search engines be able to figure out what your website is about and help users find it? Is there a sweet spot when it comes to the amount of content that you need on each page in order for the search engines to properly understand what it’s about?
March 28, 2022
Images are a powerful, but underrated tool to attract traffic from many sources. They make searches and social shares visual, and a picture is worth a thousand clicks. In this section, I’ll share with you some of my methods for using images to drive more visitors to your website.
March 23, 2022
A call to action is one of the most important parts in any page because it shows the flow path for the user, which suggests where and how will they continue navigating through your site. The goal is to typically aim at increasing conversions through continuing visitor engagement, whether that be requesting more information, submitting their email address, or completing a sale.
March 15, 2022
Colors are such a powerful form of non-verbal communication. They can completely change the way we feel. From holiday moods to brand recognition, there is no denying that colors play an important role in our daily lives. While some evoke feelings of happiness and warmth, others bring about sadness or anger. This guide will help you learn about the meanings of different colors and how to make them work for you.
March 9, 2022
Off page SEO is optimizing your website outside of your actual website. In the very early stages of SEO, this was simply called backlinking, but nowadays, backlinking does not hold as much weight as it did in the early days of the internet. We have gone far from the old days of off page optimization, where spamming backlinks could increase your domain authority.
February 25, 2022
When you think about search engines, Google is probably the first thing that comes to mind. It’s become so ubiquitous that we use its name as a verb. Have you ever heard a friend say he “googled” something? Google has become the world’s go-to search engine because they do an excellent job of giving people exactly what they want. Google is the best search engine out there, but there are many others. Here are some other engines you may not have thought of!
February 14, 2022
You may not realize how many small business owners are looking to get a website designed or redesigned in the near term. Unfortunately, there is a growing number of scam companies out there that prey on small businesses with websites that look great but don't load properly, have pages with broken links, or just constantly breaks. Unfortunately, there are scum bags out there who just want to take advantage of unsuspecting business owners and would do just about anything just to make some quick cash. As professional web designers and web developers, we don't like this, so we want to protect you from scum bag scammers who want to give the real professionals a bad name.
February 8, 2022
Toledo Ohio area business associations are independent organizations that enable local companies to work together on issues of concern to them. These associations help members find their niche in the market, while at the same time offering advice and guidance to address day-to-day business activities. Business associations are essential for Toledo Ohio because spokespeople are the ones that will help businesses establish a strong and unified presence.
January 28, 2022
The QR code is making a comeback. This was probably due to the Covid-19 pandemic and the need to prevent the spread of the virus, so many restaurants started implementing them in place of actual menues. It actually gave most people very little choice but to learn about what a QR code is and actually use it. The majority of U.S. adult population scanned them at restaurants, bars and coffee shops. QR codes are everywhere, from billboards to flyers. This digital barcode links directly to your business website, driving potential customers to your online store. Generate new sales and interest by implementing a QR code into your marketing strategy.
January 20, 2022
There are many reasons that your eCommerce business needs payment processing. You may sell physical products, digital software, or virtual or intangible services. The list of items sold is nearly endless. In addition to selling your items you will also have to accept money for them. You may offer discounts and free shipping, which require funding.
January 17, 2022
Just about anyone with a product and a desire can become an eCommerce entrepreneur! As technology improves so does the barrier to entry! eCommerce businesses have become easier to open and operate than they ever have before. One of the biggest benefits is that you can find many products to sell on eBay, Amazon or other established marketplaces. The products available will be appealing to customers that are shopping on a daily basis, thus increasing your chances of making sales.
January 10, 2022
Don't let your business miss out on the revenue opportunities available by not ranking well in search engines. Having a good keyword ranking strategy is essential to any website. Having a keyword on page 1 of Google search will increase web traffic, lead generation, and conversions. It doesn't take a genius to figure out that more than half of all search engine users click on a result on the first page, and the higher you rank on that SERP, the better off your website will be!
December 21, 2021
Online shopping carts are an essential part of any e-commerce business. You've got a lot going on, and we know you don't have time to research the available options. Below we've highlighted many of the best online shopping cart solutions for small, medium and large business operations and provided a few notes on each to help you decide which one is the right fit your needs and business model.
December 14, 2021
Google's computer algorithms have evolved significantly over the past decades. The search engine is now capable of interpreting search intent, displaying results that meet that search intent, and often through rich snippet results like the Answer Box and Knowledge Panel. Thus far, there are four different types of search intent: Informational, Navigational, Transactional and Commercial.
December 13, 2021
If you own a coffee business, then you need a good SEO strategy! A strong SEO plan for your coffee shop can help you break into your local market and recommend your clients the best coffee they can drink. You need to outrank your competitors if you want to get that SEO traffic to your coffee site or coffee shop
November 29, 2021
The most talked about news in the SEO community of 2021 is GMB (Google My Business) changing its name to Google Business Profile. In spite of the chances, there is no cause for alarm beause it's practically the same thing with a different name.
November 23, 2021
If the reason why you are reading this is because you want to find out about all the different media companies in Columbus, Ohio, then you have stumbled onto the right part of the deep web (being facetious here)! This article is literally just a list of all of the media companies in Columbus and how you can get a backlink from each one of their websites in order to help you with your SEO!
November 23, 2021
If you're reading this, then you probably own or manage a restaurant and you've heard of SEO (Search Engine Optimization). You would like your website to get found so you can get more customers. Backlink building is an important part of SEO, but it is not the sole determining factor of how high your website ranks. If you want to get ranked for keywords other than your business name, then you will need a proper keyword and SEO strategy.
November 22, 2021
You are probably here because you own or manage a restaurant and you are considering SEO (search engine optimization), but you don't know how it works or whether or not your restuarant will even benefit from it. Well, as an SEO consultant and former restaurant owner myself, I know for a fact that SEO is essential to every restaurant's success.
November 22, 2021
Today, we all recognize the Nike Swoosh, the McDonald's arches and the Starbucks Siren logo. A well-crafted logo can help guarantee your product's identity and enhance consumer trust in products and services. Logos also help products stand out on crowded store shelves
November 18, 2021
The truth is, just about every business will need SEO services in order to succeed. As SEO professionals, we will be blut when we say that some businesses will benefit more from SEO than others than others, but the reality is that every business needs Search Engine Optimization in order to get your website found!
November 9, 2021
The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks 500 of the largest United States corporations by total revenue for their respective fiscal years. The list includes publicly held companies, along with privately held companies for which revenues are publicly available. Here is a list of many Fortune 500 companies based in Ohio.
October 28, 2021
If you're a business owner in Cleveland, Ohio, there are a lot of organizations you can join to ensure your success. You can get financial support from these groups or use their resources to make your business more efficient. Use this list to find the right association for your business!
October 19, 2021
Many people have successfully used Meetup to promote their business by building a community. Meetup's community of members makes it easy to connect with business professionals as well as potential customers and clients. Meetup's platform allows users to connect with other community leaders, innvators and experts in order to start or grow your business.
October 13, 2021
A Negative SEO attack is when an enemy; business competitor, pissed off customer, disgruntled ex-employee, malicious hacker, rogue SEO professional, or just a random douche bag on the internet (intentionally or unintentionally) tries to derank your website through the use of Black Hat SEO tactics or website hacking.
September 29, 2021
Search Engine Optimization can be confusing and frustrating to someone who is unfamiliar with the SEO world. Since Google does not exactly explain how their algorithms work, we must rely on trial and error as well as information documented and shared among the SEO community.
September 15, 2021
Dear Archmore, I would like to get started with eCommerce and I would like to know whether I should sell my products on Amazon or my own website. What do you suggest? Sincerely, "I'm new to eCommerce"
August 27, 2021
A local search citation is any online mention of the name, address, phone number (and website) for a local business. There are many websites where a local business can get a citation. These include actual local business directories, news sites, blogs, classified ad postings, social media platforms, apps, and private blogs.
August 27, 2021
Scams related to your website or domain name can come mail or email
My clients regularly send me information regarding brazen attempts at getting them to pay for services they do not need, they already have or that do not exist. These scams come in different types. Some attempt to sell services you do not need by scaring you about the expiration of your website or domain name. Others attempt to sell you additional services to what you already have. Most people not involved in website development are unfamiliar with the registration and certification process.
August 11, 2021
Ohio is my home. I was born and raised here, but did you know that Ohio is also the home and birthplace of many famous restaurants? Learn about 10 famous restaurants founded in Ohio and how they got started! Have you ever been to any of these restaurants?
July 30, 2021
Business Organizations and Associations can help an aspiring business owner get the funding and the resources they need to succeed! We have compiled a list of business associations in Dayton, Ohio. Many of these organizations will support entrepreneurs and lead them in the right direction.
July 9, 2021
Business Organizations and Associations can help an aspiring business owner get the funding and the resources they need to succeed! We have compiled a list of business associations in Columbus, Ohio. Many of these organizations will support entrepreneurs and lead them in the right direction.
June 14, 2021
When a client looks at a new design being presented to them they may say that certain expectations are not being met, but in reality were those expectations even mentioned to the designer to begin with? Below I am going to explain what information I believe is necessary to hand over to your designer before they begin your design project in order for them to ideally create pieces for your specific business.
June 11, 2021
When a client looks at a new design being presented to them they may say that certain expectations are not being met, but in reality were those expectations even mentioned to the designer to begin with? Below I am going to explain what information I believe is necessary to hand over to your designer before they begin your design project in order for them to ideally create pieces for your specific business.
May 12, 2021
What does an SEO professional do? Is that the million dollar question? For me, SEO is just a normal part of my every day life, but many of my clients, friends and acquaintances may have no idea what an SEO professional does. I am here to explain the different ranks and roles an SEO professional plays, what we do and the different jobs available to SEO professionals.
May 7, 2021
SEO stands for Search Engine Optimization. This is the act of optimizing your website so the search engines will know everything about it and place it very early in the search for the things you sell that are described in your website.
May 7, 2021
Your website acts as a marketing tool for you 24 hours a day, 7 days a week. It is seen by hundreds or thousands of people each month. A small defect or a compelling advantage will be seen by all those visitors. A small advantage gets multiplied by all those viewing your website. Let’s say you have 500 website visitors each month (not out of the question) and you implement a change that gets just 1% more of them to call you. Over a years’ time this is 60 more prospect calls. The reverse is also true. If due to the construction of your website some people drop off early let’s say–1%; then you get 60 fewer phone calls each year! It is worth a few hours of your time to at least get the big stuff right.
February 24, 2021
In a nutshell, a Landing Page is a web page that appears (where you "land on") when you click on a link. This link can be an email link, a blog link, a social media link, a link from an ad, a QR code or an organic search link. A landing page can be any page on your website that you intend for visitors to find. Landing pages are an important aspect of every website and is essential for digital marketing and SEO strategy.
February 23, 2021
SEO (Search Engine Optimization) is essential for Service Area Business (SAB). If your business serves your customers outside of your physical location, then you are a SAB and therefore, a good SEO strategy will be essential to your business. We explain how you can get your website ranked in the search engines in different geographical areas using keywords.
October 28, 2020
August 21, 2020
When creating a website, attention to the design is just as important as any other detail. Your customers care about design. Whether they know it consciously or not, people react to visuals and are naturally drawn to good design.
August 10, 2020
Today your website is THE most important marketing property you own. The website domain name and the website itself funnel all meaningful new business to you. If you do not believe this or feel that the leads find you by "word-of-mouth", you are not getting your share of the new business that is out there.
March 17, 2020
Your restaurant or bar has been ordered to close at 9pm, but doesn't mean you don't have bills to pay! A good digital marketing strategy can help your business get more customers during these difficult times!
February 25, 2020
From March 1st, Yahoo will not be featured in Local Search Rank Checker Report and Local Search Audit reports. You’ll no longer be able to request rankings from Yahoo or Yahoo Local, and these columns and sections will be removed from the relevant reports.
February 19, 2020
If you are like a lot of people, you have a website but get very few leads from it. You even wonder if it was worth the effort. Having a website is not the end of what you need to do to get leads from using the internet. It is the beginning.
January 3, 2020
The larger question of just how to get a website made can apply to almost any activity that your business does. When should you perform functions that your business is engaged in, in-house and when not to?
It is of particular importance to your website and some digital marketing activities. Why would this be? Not every support activity in your business will have the cumulative impact that you might have by attempting to build your own website.
November 13, 2019
We spend a lot of time using the web and the website to get more business with good reason too. From time to time it is useful to see what we may be missing in using the web and technology to actually reduce costs. A dollar saved represents a lot more than one more dollar in the door. The average percent profit of American Corporations is less than 8%. If you want $100 more profit you would need to increase revenue by almost $1,300!
October 14, 2019
Most people have a nice brochure on the web because that is what the guy paying for it knows about and can see. Even so, there are many sites out there that just don’t look right. Not necessarily bad just not right. As if you met someone and they wore an overcoat in the summer or wore shorts to your meeting in the winter.
August 14, 2019
We are frequently asked about purchasing for our clients multiple domain names for their websites. The theory is, for example, if you are a family law attorney practicing in Columbus Ohio, it would help you get your website listed early in searches if you had multiple domain names each containing your specialty areas and locations.
July 12, 2019
This is written for savvy business people who do not work with the internet all day.
In business it is important to not just do things right but you must do the RIGHT things RIGHT. Acknowledging you cannot do everything.
Do you want to take advantage of the web to improve your business sales?
June 21, 2019
500px
500px is a Toronto, Canada-based online photography community. It was co-founded by Oleg Gutsol and Evgeny Tchebotarev on Halloween 2009. 500px is an online platform for photographers to gain global exposure, test their work, and earn money through licensing and brand partnership opportunities.
AngelList
AngelList is a U.S. website for startups, angel investors, and job-seekers looking to work at startups. Created in 2010, the platform has a mission to democratize the investment process and to help startups with their challenges in fundraising and talent.
February 1, 2019
October 1, 2018
How important is the use of Social Media?
In my business, I am frequently asked by my clients if they should be using social media sites. Social media has been all the rage and is not likely to go away. Therefore, it seems like the thing to do. Of all those people visiting Facebook, for example, surely some of them would see your information and decide to do business with you or visit your website. I am going to refer to Facebook a lot in this post but you can substitute any other social media platform.
September 13, 2018
Websites that offer free stock photos I’ll save you some time. In a nutshell: here is a list of 10 websites that provide free stock photos. But before you go charging off downloading these free stock photos, I would highly recommend that you read through each free stock photo website’s terms of service first, just so you don’t violate any license agreements. That being said, I also encourage you to read through this entire article, just so understand that “free stock photos” doesn’t mean you can use them for anything. Updated: October 31, 2018 Stockvault Bara Art FindAPhoto StockSnap.io Komboom Pics Pexels Unsplash Pixabay Foter Burst Pikwizard Free Stock Photos: Pros and Cons Who doesn’t like free stock photos? I […]
August 23, 2018
Before You Hire an SEO As an SEO Consulting agency, we encourage you to watch this official video from Google. Before you hire a SEO, we want you to understand what SEO is all about. Here is some basic information about SEO that you may find helpful so you can learn how to hire an SEO. If you are interested in speaking with a representative from Archmore Business Web, then please call: (614) 568-7500 and a representative will be happy to help. How to Hire an SEO: Read these important articles before you hire an SEO: SEO For Beginners Local Search and Citation Building Black Hat SEO Guide (What You Should NOT Do) Long Tail and Short Tail Keywords SEO […]
August 12, 2018
Black Hat SEO Defined What is Black Hat SEO? In a nutshell it’s SEO practices that you should not do. This guide is intended to help you understand what Black Hat SEO is and what NOT to do. By no means should you incorporate any of these SEO strategies, because you will get penalized by Google and other search engines. At Archmore Business Web, our team of professional SEO Consultants and Digital Markers want to teach you what not to do when it comes to SEO. 1 Keyword Stuffing This is a common Black Hat SEO strategy that was used in the early days of the internet. By now, I would hope that every seasoned SEO practitioner will know that […]
July 30, 2018
We Got The SEO Tools Baby! At Archmore Business web, we have access to the most cutting edge and premium SEO tools. Therefore, by hiring our services, we will essentially save you on DIY money because we already have a subscription and access to these SEO tools. If you’re new to SEO, then I would definitely read our SEO Guide for Beginners. If you are a seasoned veteran, then be sure to check out 10 SEO Strategies that you must use. If you want to join the dark side, then read our Black Hat SEO Tips (please note that we DO NOT recommend utilizing these strategies). Otherwise, if you are looking for a helpful SEO tool, then be sure to check out our […]
July 27, 2018
Are you new to SEO? Do you want to know more about what a SEO professional does? The Archmore Guide to SEO provides the basics of Search Engine Optimization so you understand exactly what SEO is and how it can help with your website and keyword rankings. It also gives you a better idea of what we do on a daily basis as SEO consultants and as a Digital Marketing company. What is SEO? SEO in a nutshell is the process of getting your website or web page indexed in a search engine. Black Hat SEO and White Hat SEO There are many types of SEO practices, the two types are Black Hat SEO and White Hat SEO. Obviously Black Hat SEO […]
July 26, 2018
Plugins! There are literally millions of them. Why are there so many WordPress plugins? Which ones do I use? If you have questions about WordPress plugins, then we have answers! At Archmore Business Web, our team of digital marketing professionals have compiled a list of the best WordPress plugins that will optimize your website’s performance, security and SEO. Here are 10 Must have WordPress Plugins: 1. Yoast Yoast is essential for every WordPress site because it will help you greatly with your SEO when you learn how to use it. The Yoast SEO plugins adds specific functionality to your website that will help you to improve your position in the organic search results. The Yoast SEO WordPress plugin features: Keyword Focus […]
July 26, 2018
What is a CTA? A CTA is short for Call to Action. It is a term that is used in advertising and marketing and the goal is to get a response out of a customer. It can be an image, a line of text or a button that encourages a visitor to you website to “take action”. The best examples of a CTA are “click here” or “call now”. The best call to action triggers should captivate the visitor. The information presented about CTAs are complied through resources within the SEO community such as Hubspot and Moz and reiterated below. CTAs for Lead Generation If you are a business, then Without a doubt your call to action should be used […]
July 25, 2018
June 30, 2018
December 20, 2016
How to log in: WordPress for beginners Welcome to WordPress! This is your new content management system (CMS) for your website! You must be excited because now you can create and edit content and post to your blog! We know that there is no obvious way to login to WordPress, which is why we put up this guide. Once we have completed the installation of WordPress for your website, you can log in to your dashboard. The admin section of WordPress, the “WordPress Dashboard,” is where you will begin modifying and creating pages and posts for your WordPress site. Keep in mind that your WordPress login credentials are independent of any other login type. When we install WordPress for our […]
September 13, 2016
Which of these Methods do you use? Ask new customers or prospects how they found you Look at how many website visits you are getting Do a couple of searches in Google and see if you are on the first page Ask Yellow Pages, Angie’s List or Whoever how they are doing for you If you are using some or all of these methods you are not getting the full story and I will tell you why. If you are relying on asking new customers how they found your website or business you may be getting a very slanted picture. Most people do more than a little research before finally making a call. By the time they actually call you […]
September 13, 2016
The Effectiveness of your Inbound Calls How do you measure the effectiveness of any marketing or sales campaign? One of the best ways is by counting the sales leads you get. How do you know when you get a sales lead from an ad campaign or from a website? You can do this with what we call a tracking phone number. We place a special phone number on your ad or website. This telephone number routes calls directly to your regular phone but has some special features: It tracks the caller from the caller ID It records the duration of the call It records the telephone conversation (if you want) Provides you with almost real-time access to this information online […]
June 22, 2016
#1 Your website needs to be easy to navigate – Viewers should be able to find what they are looking for. If you have a small 5 – 10 page website it is not hard to accomplish this but as your website grows it is more difficult to make the navigation intuitive. You should be aware of the top things visitors of your website want to find out and you need to make these things very easy to locate. Different techniques can be employed but they will depend on the details of our business and the website. Here are some techniques we use depending on the client: Search box function – this technology will search your entire site for the […]
May 26, 2016
1. Website Analytics For all but very big websites Google analytics is enough. If you do not install analytics the data will be lost. You will not get information about your website visitors before the analytics is installed. It is free and takes minutes to install. 2. Website Meta Data optimized for your sales Almost any web developer will install much of the ‘Meta’ information but it may not be useful to help google channel the correct web searchers to your website. Usually you are paying for this anyway; why not have it done to aid product marketing in the first place? 3. Simple page addresses containing your main search word When you add pages to your website about a […]
May 15, 2016
Google changes number of businesses to be ranked on maps. Sometime in August 2015 Google changed the number of business that it would list in the Maps section of a search. (The maps section lists businesses that reside in the same geographic area as the person doing the search) Google no longer lists 7 or more businesses in the maps section. The maximum now is 3 and sometimes fewer depending on the size of the local area. There are other changes associated with this as well that serve to increase the likelihood of someone clicking on a Google ad as opposed to free listings. This changes, or should change, the approach to local search. You may have been listed in […]
May 9, 2016
What techniques and technologies are the new websites using? Most people want to use the latest things, the newest designs or the leading edge of technology. This is understandable. If you are getting a new website or embarking on a new marketing program, you want to stay on top of things. Here are a few new things businesses are doing today both from a technology and design point of view: Websites have grown wider to accommodate the wider screens of desktops. The width of most websites adjusts dynamically which means that as the site loads on your desktop or mobile device its width will automatically change to look good and accommodate the size of the screen. In the case of […]
May 2, 2016
May 2, 2016
Website Data is Tracked by Google Analytics We use and study Google Analytics to establish how well our clients are doing on the web. We measure our success by improvements in the data we get from Web Analytics. In addition Website Analytics will give you information to improve your position if you know how to use them. For example, a few years ago, we began working with a client who had been paying Yellow Pages for listings on their web based Yellow page site. They covered 5 geographic areas and quite a few categories. Their costs were several thousand dollars a month. The listings had a link to our client’s website and those seeing the listings and ads could click […]
May 2, 2016
Our Guide for hiring a Web Developer for a new website or site makeover With short checklist Web Developer I have worked with hundreds of business people on developing websites and have some information on how you can deal with people like me. First of all, do some soul searching and list what you want. This is of course applicable to hiring any professional but when it comes to a website you may not know what is important. Here are some things to think about that will impact what you get and its cost. What is the purpose of your website? Is it a place to send people to find out more about your business or do you expect those […]
May 2, 2016
April 27, 2016
What is your SEO company doing for you? Depending on your arrangement, your SEO company should be getting qualified prospects to your website. Some SEO companies will also make sure the page the website visitors land on is doing the most to get the viewer to all or email you. In order to maximize the traffic coming to your website from searches in Google, Bing or Yahoo, your website needs to be on the First page of search – possibly second page depending on your industry. This is where you need a good web tool to perform multiple searches for the key words that you and your SEO company have agreed you should be found for. These searches should be […]
April 25, 2016
How do you measure your success in using the WEB for getting more business? Do you use any of the following methods? Ask new customers or prospects how they found you Look at how many website visits you are getting Do a couple of keyword searches in Google to see if you are on the first page Ask Yellow Pages, Angie’s List or other business directories how they are doing for you Even if you are using some or all of those methods you are not getting the full story. Here’s why. Asking New Customers How they Found You If you are relying on asking new customers how they found your website or business you may be getting a very […]
February 27, 2016
There are many factors that will come into play that will determine how this mobile change will affect you. What portion of your web traffic comes from a mobile phone? This could be from 5% – over 50%. What portion comes from Google searches on a mobile phone? You could have a lot of mobile traffic but if they don’t get to your website by a search on Google then the algorithm changes will not affect you much. How does you present website now look on a mobile device? What are others in your market doing on this front? Google’s ranking only compares you with others vying for the same search. Web Marketing Services that Make a Difference We provide […]
January 19, 2016
