The Archmore Blog

All things Digital Marketing, SEO and Websites
November 13, 2019

Five ways to use your website to reduce your business operating expenses

October 14, 2019

Do You Only Have 1/3 of a Website?

September 6, 2019

Seven Things You Need in Your Website in 2019

August 14, 2019

Should I have multiple websites and multiple domain names?

July 12, 2019

Things not to spend your money on

June 21, 2019
Social media links for business professionals

55 Social Media Links For Business Professionals

February 18, 2019

Domain Name System scams to be aware of

February 1, 2019

A Message to Business Catalyst Users

October 1, 2018
Social Media logo

Should you use social media for your business?

In my business, I am frequently asked by my clients if they should be using social media sites. Social media has been all the rage and is not likely to go away. Therefore, it seems like the thing to do. Of all those people visiting Facebook, for example, surely some of them would see your information and decide to do business with you or visit your website. I am going to refer to Facebook a lot in this post but you can substitute any other social media platform. One of the things I like about marketing a business on the web is the ability to measure results and to see what others are doing. Before I tell you how you […]
September 13, 2018
Get FREE stock photos for your website or blog!

How to Get Free Stock Photos for Your Website or Blog

Websites that offer free stock photos I’ll save you some time. In a nutshell: here is a list of 10 websites that provide free stock photos. But before you go charging off downloading these free stock photos, I would highly recommend that you read through each free stock photo website’s terms of service first, just so you don’t violate any license agreements. That being said, I also encourage you to read through this entire article, just so understand that “free stock photos” doesn’t mean you can use them for anything. Updated: October 31, 2018 Stockvault Bara Art FindAPhoto Komboom Pics Pexels Unsplash Pixabay Foter Burst Pikwizard Free Stock Photos: Pros and Cons Who doesn’t like free stock photos? I […]
September 12, 2018
Black Hat SEO

Black Hat SEO Guide 10 (what not to do) Tips for 2018

Black Hat SEO Defined What is Black Hat SEO? In a nutshell it’s SEO practices that you should not do. This guide is intended to help you understand what Black Hat SEO is and what NOT to do. By no means should you incorporate any of these SEO strategies, because you will get penalized by Google and other search engines. At Archmore Business Web, our team of professional SEO Consultants and Digital Markers want to teach you what not to do when it comes to SEO. 1 Keyword Stuffing This is a common Black Hat SEO strategy that was used in the early days of the internet. By now, I would hope that every seasoned SEO practitioner will know that […]
August 27, 2018
Name, Address, Phone Number and Website (NAP + W)

Local Search and Citation Building

Local Search and Citations Defined A local search citation is any online mention of the name, address, phone number (and website) for a local business. There are many websites where a local business can get a citation. These include actual local business directories, news sites, blogs, classified ad postings, social media platforms, apps and private blogs. Citation building is a key ranking factor in improving your SEO and page rank. It is important for a local business to have NAP + W accuracy across all listings. What is NAP + W? NAP stands for Name, Address, Phone Number and the W means Website. As good SEO practice for local search, you should make sure that your NAP + W information is […]
August 23, 2018

How To Hire an SEO (With A Message From Google)

Before You Hire an SEO As an SEO Consulting agency, we encourage you to watch this official video from Google. Before you hire a SEO, we want you to understand what SEO is all about. Here is some basic information about SEO that you may find helpful so you can learn how to hire an SEO. If you are interested in speaking with a representative from Archmore Business Web, then please call: (614) 568-7500 and a representative will be happy to help. How to Hire an SEO: Read these important articles before you hire an SEO: SEO For Beginners Local Search and Citation Building Black Hat SEO Guide (What You Should NOT Do) Long Tail and Short Tail Keywords SEO […]
July 30, 2018
SEO Tools to help improve your website

10 SEO Tools To Improve Your Website

We Got The SEO Tools Baby! At Archmore Business web, we have access to the most cutting edge and premium SEO tools. Therefore, by hiring our services, we will essentially save you on DIY money because we already have a subscription and access to these SEO tools. If you’re new to SEO, then I would definitely read our  SEO Guide for Beginners. If you are a seasoned veteran, then be sure to check out 10 SEO Strategies that you must use. If you want to join the dark side, then read our Black Hat SEO Tips (please note that we DO NOT recommend utilizing these strategies). Otherwise, if you are looking for a helpful SEO tool, then be sure to check out our […]
July 27, 2018
The starting point for SEO for beginners

The Beginner’s Guide to SEO (Search Engine Optimization)

Are you new to SEO? Do you want to know more about what a SEO professional does? The Archmore Guide to SEO provides the basics of Search Engine Optimization so you understand exactly what SEO is and how it can help with your website and keyword rankings. It also gives you a better idea of what we do on a daily basis as SEO consultants and as a Digital Marketing company. What is SEO? SEO in a nutshell is the process of getting your website or web page indexed in a search engine. Black Hat SEO and White Hat SEO There are many types of SEO practices, the two types are Black Hat SEO and White Hat SEO. Obviously Black Hat SEO […]
July 26, 2018
Wordpress plugins

10 Must Have WordPress Plugins for 2018

Plugins! There are literally millions of them. Why are there so many WordPress plugins? Which ones do I use? If you have questions about WordPress plugins, then we have answers! At Archmore Business Web, our team of digital marketing professionals have compiled a list of the best WordPress plugins that will optimize your website’s performance, security and SEO. Here are 10 Must have WordPress Plugins: 1. Yoast Yoast is essential for every WordPress site because it will help you greatly with your SEO when you learn how to use it. The Yoast SEO plugins adds specific functionality to your website that will help you to improve your position in the organic search results. The Yoast SEO WordPress plugin features: Keyword Focus […]
July 26, 2018
Call To Action CTA for web design

10 Best Calls to Action Examples

What is a CTA? A CTA is short for Call to Action. It is a term that is used in advertising and marketing and the goal is to get a response out of a customer. It can be an image, a line of text or a button that encourages a visitor to you website to “take action”. The best examples of a CTA are “click here” or “call now”. The best call to action triggers should captivate the visitor. The information presented about CTAs are complied through resources within the SEO community such as Hubspot and Moz and reiterated below. CTAs for Lead Generation If you are a business, then Without a doubt your call to action should be used […]
July 25, 2018
Long tail and short tail keywords

Long Tail vs Short Tail Keywords

By Daclaud Lee, SEO/Developer at Archmore Business Web What Type of Keywords Should I use for SEO? Without a doubt, having a good keyword strategy is essential for SEO and keyword rankings. Before you decide what keywords to use, you have to research your niche and industry. One of the best ways to look for keyword ideas is through Google Console (formerly Google Webmaster Tools). So what are keywords? There are two different types: long tail keywords and short tail keywords. Both of these will be explained below. Short Tail Keywords These are short search words and search phrases with only one or two words. Their length makes them less specific than searches with more words. For example a brand […]
July 9, 2018

SEO For Restaurants, Bars and Coffee Shops

SEO Basics for Restaurants As a restaurant or bar, your business will want to get ranked in Local Search, Google Maps and Organic Search results for your type of restaurant and the city or metro area it is in. The most important search word you want to get ranked for is the type of restaurant in your category. Optimizing Your Local Listing on Google My Business Google my Business allows restaurants to add descriptions, pictures, social media links, and categories. In order to get ranked better, your restaurant will need to be optimized for each category. You will also want to have the best description for your restaurant and this description should also match your social media profiles. Social signals […]