The Digital Marketing Journal
This is our digital marketing journal. We talk about all things related to Digital Marketing, SEO and Website design.
September 21, 2022
If you drink coffee or tea, then you should too! I just joined Panera Bread’s unlimited sip club on September 18, 2022 because I received an email from them stating that I would have one month free. I have no regrets because and it is totally awesome! I can get just about any beverage I want (exceptions apply) from any Panera store anytime I wan for a monthly subscription fee of $10.99!
September 7, 2022
If you’re a restaurant owner, then we have something good to inform you. It is time for you to hop on the bandwagon of modern technology and make your life easier. If you still don’t want to take our word for it, we share some compelling reasons further down below. If a mobile application seems to be a bit intimidating to you, then let us break it down into simple terms while also discussing why it would actually make sense for you today.
August 25, 2022
Content sharing and discovery platform Instagram will share any public post or Reel by sharing the post’s QR code, which can be scanned to instantly access the post. Users who want to see any geo-tagged content can use their location-based search experience — located in Instagram’s settings menu — to find any business, location, or individual they want to follow. If a user wants to turn the feature on, they can test it out once currently testing is available for select accounts in the US and plans to roll it out globally for everyone.
August 25, 2022
Columbus, Ohio is home to many breweries. Brewing beer is actually a recent tradition that Columbus, Ohio is proud to uphold. Columbus has gained a reputation for being a city with a massive beer culture. In case you're wondering what exactly constitutes a beer culture, allow me to introduce you to some of the best breweries in the city:
August 24, 2022
The first thing you'll see when you open up your web browser is a search bar at the top of the screen. Type in whatever you're looking for and hit enter! This same search bar can be accessed on your smart phone and you can even give it voice commands like "Hey Google, take me to Walmart". That's how most people use Google—they type in what they want and then click on the first result that pops up on the SERPs (search engine results pages). So what are those "SERPs" anyway? They're basically just all of the websites that have been ranked by Google based on their relevance to your query.
August 15, 2022
Are you looking for free advertising sites to promote your business online? For small businesses looking to get started with their online advertising strategy, creating business pages or listings on these free online advertising platforms is an effective way to begin your online advertising strategy. So what Are These Free Online Advertising Platforms?
August 8, 2022
Logos are a big part of your brand. They represent your company, and they're what people will always associate with you. That's why it's so important to get the best logo possible. But sometimes, even if you have a great logo, it can still be hard to tell what kind of work you do from just looking at your logo. And that's where logos de-brand come in!
August 1, 2022
If your law firm wants more legal clients, then you need to have the best SEO strategy for your law firm. If you are not properly optimizing your law firm for search engines and traffic, then you are losing out on countless potential new customers every single day.
July 25, 2022
Anyone can design a website. But, the biggest difference between an average designer and an exceptional one is their understanding of how to create a visually stunning page that works with your brand. We work with you to understand what makes your business unique, and translate that into visual components that are fresh and exciting. A good web designer will make sure your home page is following the current design trends and doesn't look outdated or contains unnecessary information.
July 19, 2022
An SEO company is an essential partner for any business seeking to be visible to potential customers in their industry. But what exactly do they do? An SEO company's primary role is to optimize your website to get ranked in search engines and make it easier for search engines and searchers to find it. They also create content tailored to optimize conversion and encourage return visits, improve your site's visibility among competitors, increase the visibility of social media profiles and boost brand mentions through blogging.
July 12, 2022
Home Page Design is considered to be one of the main elements in a website. Your homepage is the first thing that people see of your site and therefore plays an important role in drawing traffic.
July 4, 2022
Artificial Intelligence (A.I.) will most likely be the future of search engines, not only in terms of solving the user queries but also identifying what people look for. Advanced AI algorithms will identify user behavior and provide relevant content through personalized results. In short, search engines optimized with AI will become even smarter.
June 27, 2022
SEO is a crucial part of any catering business's online presence. If you want your catering business to be found by potential customers, you need to make sure that you've implemented a solid SEO strategy.
June 22, 2022
The Americans with Disabilities Act (ADA) requires businesses to make accommodations for people with disabilities. This includes websites that are accessible to people who are blind or deaf, or have other limitations on their ability to navigate your website using a keyboard. Failure to create an accessible website may result in lawsuits, financial liabilities and damage to your brand reputation.
June 13, 2022
Restaurant marketing is no small task. Those in charge of promotions and generating new business at restaurants face both tough and interesting challenges. People looking to fill their stomachs now have a dizzying array of possible options, and restaurants must compete for customer attention beyond location.
June 8, 2022
Good delivery service is critical for restaurants, but not all services are created equal (some may not even be available in your area). It’s important to understand how each one works, what it costs and what customers expect. We’ve got you covered with an easy-to-read breakdown of four popular services so you can make the right choice for your restaurant.
May 25, 2022
Every restaurant needs an online ordering system. Customers can place orders easily and quickly using our system that is built on best practices and kept current with the latest web technologies. However, you don't have to pay an arm and a leg to get all the tools necessary to maintain a website that drives customers to your business! Below are some very affordable restaurant ordering solutions for both carry out and delivery!
May 24, 2022
Digital marketing is a strategy that uses various channels to reach customers where they are with the goal of deepening customer relationships and generating leads, sales and revenue.
As an umbrella term, digital marketing incorporates all of the digital marketing channels available to your business.
May 16, 2022
Google’s algorithm is rewriting Meta Descriptions about 63% - 70% of the time, on average. This is according to data collected by Ahrefs and Search Engine Journal. This means that if you click on a result from Google’s Search Engine Results Pages (SERPs), and then you click on the title, only to see that it has been rewritten by Google - you are part of a growing trend; it’s not just you.
May 10, 2022
Why am I not ranking for the keywords I want? This is a popular question among many web masters, business owners, marketers and bloggers. There are many mistakes a web master can make that will negatively effect it's rankings.
April 25, 2022
The way companies operate, interact, and engage with their customers have changed significantly with the evolution of technology. The definition of marketing has changed to include online marketing, which helps companies reach potential customers from across the globe. So, it is no surprise that every organization constantly strives to increase its website traffic significantly.
April 21, 2022
Elon Musk said in a filing in April 13, 2022 that he had financed his proposed buyout of Twitter shares at $54.20 per share for 100% ownership valued at $43.5 billion dollars. The filing shows a group of banks led by Morgan Stanley is prepared to lend Musk $25.5 billion, including a separate $12.5 billion loan pledged to the value of Musk's Tesla shares.
April 20, 2022
Akron is home to many significant business properties. The most prominent industries are education, steel and aviation. However there are also several industry groups that serve the area. The following list of business associations serves the Akron Ohio area:
April 11, 2022
As an SEO professional, I personally I hate link building. For me it's like pulling teeth. I simply don't enjoy soliciting other web masters for backlinks, so I don't do it. There are many ways to get your website ranked high in the search engines without having to ask for a single backlink. The old saying goes: "content is king", which is why I always focus primarily on content and on page SEO.
April 4, 2022
As a website owner, do you wonder if content can help or hurt your SEO? In other words, will the search engines be able to figure out what your website is about and help users find it? Is there a sweet spot when it comes to the amount of content that you need on each page in order for the search engines to properly understand what it’s about?
March 28, 2022
Images are a powerful, but underrated tool to attract traffic from many sources. They make searches and social shares visual, and a picture is worth a thousand clicks. In this section, I’ll share with you some of my methods for using images to drive more visitors to your website.
March 23, 2022
A call to action is one of the most important parts in any page because it shows the flow path for the user, which suggests where and how will they continue navigating through your site. The goal is to typically aim at increasing conversions through continuing visitor engagement, whether that be requesting more information, submitting their email address, or completing a sale.
March 15, 2022
Colors are such a powerful form of non-verbal communication. They can completely change the way we feel. From holiday moods to brand recognition, there is no denying that colors play an important role in our daily lives. While some evoke feelings of happiness and warmth, others bring about sadness or anger. This guide will help you learn about the meanings of different colors and how to make them work for you.
March 9, 2022
Off page SEO is optimizing your website outside of your actual website. In the very early stages of SEO, this was simply called backlinking, but nowadays, backlinking does not hold as much weight as it did in the early days of the internet. We have gone far from the old days of off page optimization, where spamming backlinks could increase your domain authority.
February 25, 2022
When you think about search engines, Google is probably the first thing that comes to mind. It’s become so ubiquitous that we use its name as a verb. Have you ever heard a friend say he “googled” something? Google has become the world’s go-to search engine because they do an excellent job of giving people exactly what they want. Google is the best search engine out there, but there are many others. Here are some other engines you may not have thought of!
February 14, 2022
You may not realize how many small business owners are looking to get a website designed or redesigned in the near term. Unfortunately, there is a growing number of scam companies out there that prey on small businesses with websites that look great but don't load properly, have pages with broken links, or just constantly breaks. Unfortunately, there are scum bags out there who just want to take advantage of unsuspecting business owners and would do just about anything just to make some quick cash. As professional web designers and web developers, we don't like this, so we want to protect you from scum bag scammers who want to give the real professionals a bad name.
February 8, 2022
Toledo Ohio area business associations are independent organizations that enable local companies to work together on issues of concern to them. These associations help members find their niche in the market, while at the same time offering advice and guidance to address day-to-day business activities. Business associations are essential for Toledo Ohio because spokespeople are the ones that will help businesses establish a strong and unified presence.
January 28, 2022
The QR code is making a comeback. This was probably due to the Covid-19 pandemic and the need to prevent the spread of the virus, so many restaurants started implementing them in place of actual menues. It actually gave most people very little choice but to learn about what a QR code is and actually use it. The majority of U.S. adult population scanned them at restaurants, bars and coffee shops. QR codes are everywhere, from billboards to flyers. This digital barcode links directly to your business website, driving potential customers to your online store. Generate new sales and interest by implementing a QR code into your marketing strategy.
January 20, 2022
There are many reasons that your eCommerce business needs payment processing. You may sell physical products, digital software, or virtual or intangible services. The list of items sold is nearly endless. In addition to selling your items you will also have to accept money for them. You may offer discounts and free shipping, which require funding.
January 17, 2022
Just about anyone with a product and a desire can become an eCommerce entrepreneur! As technology improves so does the barrier to entry! eCommerce businesses have become easier to open and operate than they ever have before. One of the biggest benefits is that you can find many products to sell on eBay, Amazon or other established marketplaces. The products available will be appealing to customers that are shopping on a daily basis, thus increasing your chances of making sales.
January 10, 2022
Don't let your business miss out on the revenue opportunities available by not ranking well in search engines. Having a good keyword ranking strategy is essential to any website. Having a keyword on page 1 of Google search will increase web traffic, lead generation, and conversions. It doesn't take a genius to figure out that more than half of all search engine users click on a result on the first page, and the higher you rank on that SERP, the better off your website will be!
December 21, 2021
Online shopping carts are an essential part of any e-commerce business. You've got a lot going on, and we know you don't have time to research the available options. Below we've highlighted many of the best online shopping cart solutions for small, medium and large business operations and provided a few notes on each to help you decide which one is the right fit your needs and business model.
December 14, 2021
Google's computer algorithms have evolved significantly over the past decades. The search engine is now capable of interpreting search intent, displaying results that meet that search intent, and often through rich snippet results like the Answer Box and Knowledge Panel. Thus far, there are four different types of search intent: Informational, Navigational, Transactional and Commercial.
December 13, 2021
If you own a coffee business, then you need a good SEO strategy! A strong SEO plan for your coffee shop can help you break into your local market and recommend your clients the best coffee they can drink. You need to outrank your competitors if you want to get that SEO traffic to your coffee site or coffee shop
November 29, 2021
The most talked about news in the SEO community of 2021 is GMB (Google My Business) changing its name to Google Business Profile. In spite of the chances, there is no cause for alarm beause it's practically the same thing with a different name.
November 23, 2021
If the reason why you are reading this is because you want to find out about all the different media companies in Columbus, Ohio, then you have stumbled onto the right part of the deep web (being facetious here)! This article is literally just a list of all of the media companies in Columbus and how you can get a backlink from each one of their websites in order to help you with your SEO!
November 23, 2021
If you're reading this, then you probably own or manage a restaurant and you've heard of SEO (Search Engine Optimization). You would like your website to get found so you can get more customers. Backlink building is an important part of SEO, but it is not the sole determining factor of how high your website ranks. If you want to get ranked for keywords other than your business name, then you will need a proper keyword and SEO strategy.
November 22, 2021
You are probably here because you own or manage a restaurant and you are considering SEO (search engine optimization), but you don't know how it works or whether or not your restuarant will even benefit from it. Well, as an SEO consultant and former restaurant owner myself, I know for a fact that SEO is essential to every restaurant's success.
November 22, 2021
Today, we all recognize the Nike Swoosh, the McDonald's arches and the Starbucks Siren logo. A well-crafted logo can help guarantee your product's identity and enhance consumer trust in products and services. Logos also help products stand out on crowded store shelves
November 18, 2021
The truth is, just about every business will need SEO services in order to succeed. As SEO professionals, we will be blut when we say that some businesses will benefit more from SEO than others than others, but the reality is that every business needs Search Engine Optimization in order to get your website found!
November 9, 2021
The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks 500 of the largest United States corporations by total revenue for their respective fiscal years. The list includes publicly held companies, along with privately held companies for which revenues are publicly available. Here is a list of many Fortune 500 companies based in Ohio.
October 28, 2021
If you're a business owner in Cleveland, Ohio, there are a lot of organizations you can join to ensure your success. You can get financial support from these groups or use their resources to make your business more efficient. Use this list to find the right association for your business!
October 19, 2021
Many people have successfully used Meetup to promote their business by building a community. Meetup's community of members makes it easy to connect with business professionals as well as potential customers and clients. Meetup's platform allows users to connect with other community leaders, innvators and experts in order to start or grow your business.
October 13, 2021
A Negative SEO attack is when an enemy; business competitor, pissed off customer, disgruntled ex-employee, malicious hacker, rogue SEO professional, or just a random douche bag on the internet (intentionally or unintentionally) tries to derank your website through the use of Black Hat SEO tactics or website hacking.
September 29, 2021
Search Engine Optimization can be confusing and frustrating to someone who is unfamiliar with the SEO world. Since Google does not exactly explain how their algorithms work, we must rely on trial and error as well as information documented and shared among the SEO community.
September 15, 2021
Dear Archmore, I would like to get started with eCommerce and I would like to know whether I should sell my products on Amazon or my own website. What do you suggest? Sincerely, "I'm new to eCommerce"
August 27, 2021
A local search citation is any online mention of the name, address, phone number (and website) for a local business. There are many websites where a local business can get a citation. These include actual local business directories, news sites, blogs, classified ad postings, social media platforms, apps, and private blogs.
August 27, 2021
Scams related to your website or domain name can come mail or email
My clients regularly send me information regarding brazen attempts at getting them to pay for services they do not need, they already have or that do not exist. These scams come in different types. Some attempt to sell services you do not need by scaring you about the expiration of your website or domain name. Others attempt to sell you additional services to what you already have. Most people not involved in website development are unfamiliar with the registration and certification process.
August 11, 2021
Ohio is my home. I was born and raised here, but did you know that Ohio is also the home and birthplace of many famous restaurants? Learn about 10 famous restaurants founded in Ohio and how they got started! Have you ever been to any of these restaurants?
July 30, 2021
Business Organizations and Associations can help an aspiring business owner get the funding and the resources they need to succeed! We have compiled a list of business associations in Dayton, Ohio. Many of these organizations will support entrepreneurs and lead them in the right direction.
July 9, 2021
Business Organizations and Associations can help an aspiring business owner get the funding and the resources they need to succeed! We have compiled a list of business associations in Columbus, Ohio. Many of these organizations will support entrepreneurs and lead them in the right direction.
June 14, 2021
When a client looks at a new design being presented to them they may say that certain expectations are not being met, but in reality were those expectations even mentioned to the designer to begin with? Below I am going to explain what information I believe is necessary to hand over to your designer before they begin your design project in order for them to ideally create pieces for your specific business.
June 11, 2021
When a client looks at a new design being presented to them they may say that certain expectations are not being met, but in reality were those expectations even mentioned to the designer to begin with? Below I am going to explain what information I believe is necessary to hand over to your designer before they begin your design project in order for them to ideally create pieces for your specific business.
June 2, 2021
Represent your woman owned business by placing one of these badges on your website or print marketing material! These are FREE for anyone to use! No gimmicks and no strings attached! All we ask you to do is to share this article with friends, family, colleagues, and associates on social media, so they can also benefit from having a woman owned business badge too!
May 12, 2021
What does an SEO professional do? Is that the million dollar question? For me, SEO is just a normal part of my every day life, but many of my clients, friends and acquaintances may have no idea what an SEO professional does. I am here to explain the different ranks and roles an SEO professional plays, what we do and the different jobs available to SEO professionals.
May 7, 2021
SEO stands for Search Engine Optimization. This is the act of optimizing your website so the search engines will know everything about it and place it very early in the search for the things you sell that are described in your website.
May 7, 2021
Your website acts as a marketing tool for you 24 hours a day, 7 days a week. It is seen by hundreds or thousands of people each month. A small defect or a compelling advantage will be seen by all those visitors. A small advantage gets multiplied by all those viewing your website. Let’s say you have 500 website visitors each month (not out of the question) and you implement a change that gets just 1% more of them to call you. Over a years’ time this is 60 more prospect calls. The reverse is also true. If due to the construction of your website some people drop off early let’s say–1%; then you get 60 fewer phone calls each year! It is worth a few hours of your time to at least get the big stuff right.
February 24, 2021
In a nutshell, a Landing Page is a web page that appears (where you "land on") when you click on a link. This link can be an email link, a blog link, a social media link, a link from an ad, a QR code or an organic search link. A landing page can be any page on your website that you intend for visitors to find. Landing pages are an important aspect of every website and is essential for digital marketing and SEO strategy.
February 23, 2021
SEO (Search Engine Optimization) is essential for Service Area Business (SAB). If your business serves your customers outside of your physical location, then you are a SAB and therefore, a good SEO strategy will be essential to your business. We explain how you can get your website ranked in the search engines in different geographical areas using keywords.
August 21, 2020
When creating a website, attention to the design is just as important as any other detail. Your customers care about design. Whether they know it consciously or not, people react to visuals and are naturally drawn to good design.
August 10, 2020
Today your website is THE most important marketing property you own. The website domain name and the website itself funnel all meaningful new business to you. If you do not believe this or feel that the leads find you by "word-of-mouth", you are not getting your share of the new business that is out there.
March 17, 2020
Your restaurant or bar has been ordered to close at 9pm, but doesn't mean you don't have bills to pay! A good digital marketing strategy can help your business get more customers during these difficult times!
February 25, 2020
From March 1st, Yahoo will not be featured in Local Search Rank Checker Report and Local Search Audit reports. You’ll no longer be able to request rankings from Yahoo or Yahoo Local, and these columns and sections will be removed from the relevant reports.
February 19, 2020
If you are like a lot of people, you have a website but get very few leads from it. You even wonder if it was worth the effort. Having a website is not the end of what you need to do to get leads from using the internet. It is the beginning.
January 3, 2020
The larger question of just how to get a website made can apply to almost any activity that your business does. When should you perform functions that your business is engaged in, in-house and when not to?
It is of particular importance to your website and some digital marketing activities. Why would this be? Not every support activity in your business will have the cumulative impact that you might have by attempting to build your own website.
November 13, 2019
We spend a lot of time using the web and the website to get more business with good reason too. From time to time it is useful to see what we may be missing in using the web and technology to actually reduce costs. A dollar saved represents a lot more than one more dollar in the door. The average percent profit of American Corporations is less than 8%. If you want $100 more profit you would need to increase revenue by almost $1,300!
October 14, 2019
Most people have a nice brochure on the web because that is what the guy paying for it knows about and can see. Even so, there are many sites out there that just don’t look right. Not necessarily bad just not right. As if you met someone and they wore an overcoat in the summer or wore shorts to your meeting in the winter.
August 14, 2019
We are frequently asked about purchasing for our clients multiple domain names for their websites. The theory is, for example, if you are a family law attorney practicing in Columbus Ohio, it would help you get your website listed early in searches if you had multiple domain names each containing your specialty areas and locations.
July 12, 2019
This is written for savvy business people who do not work with the internet all day.
In business it is important to not just do things right but you must do the RIGHT things RIGHT. Acknowledging you cannot do everything.
Do you want to take advantage of the web to improve your business sales?
June 21, 2019
500px
500px is a Toronto, Canada-based online photography community. It was co-founded by Oleg Gutsol and Evgeny Tchebotarev on Halloween 2009. 500px is an online platform for photographers to gain global exposure, test their work, and earn money through licensing and brand partnership opportunities.
AngelList
AngelList is a U.S. website for startups, angel investors, and job-seekers looking to work at startups. Created in 2010, the platform has a mission to democratize the investment process and to help startups with their challenges in fundraising and talent.
October 1, 2018
How important is the use of Social Media?
In my business, I am frequently asked by my clients if they should be using social media sites. Social media has been all the rage and is not likely to go away. Therefore, it seems like the thing to do. Of all those people visiting Facebook, for example, surely some of them would see your information and decide to do business with you or visit your website. I am going to refer to Facebook a lot in this post but you can substitute any other social media platform.
September 13, 2018
Websites that offer free stock photos I’ll save you some time. In a nutshell: here is a list of 10 websites that provide free stock photos. But before you go charging off downloading these free stock photos, I would highly recommend that you read through each free stock photo website’s terms of service first, just so you don’t violate any license agreements. That being said, I also encourage you to read through this entire article, just so understand that “free stock photos” doesn’t mean you can use them for anything. Updated: October 31, 2018 Stockvault Bara Art FindAPhoto StockSnap.io Komboom Pics Pexels Unsplash Pixabay Foter Burst Pikwizard Free Stock Photos: Pros and Cons Who doesn’t like free stock photos? I […]
August 23, 2018
Before You Hire an SEO As an SEO Consulting agency, we encourage you to watch this official video from Google. Before you hire a SEO, we want you to understand what SEO is all about. Here is some basic information about SEO that you may find helpful so you can learn how to hire an SEO. If you are interested in speaking with a representative from Archmore Business Web, then please call: (614) 568-7500 and a representative will be happy to help. How to Hire an SEO: Read these important articles before you hire an SEO: SEO For Beginners Local Search and Citation Building Black Hat SEO Guide (What You Should NOT Do) Long Tail and Short Tail Keywords SEO […]
August 12, 2018
Black Hat SEO Defined What is Black Hat SEO? In a nutshell it’s SEO practices that you should not do. This guide is intended to help you understand what Black Hat SEO is and what NOT to do. By no means should you incorporate any of these SEO strategies, because you will get penalized by Google and other search engines. At Archmore Business Web, our team of professional SEO Consultants and Digital Markers want to teach you what not to do when it comes to SEO. 1 Keyword Stuffing This is a common Black Hat SEO strategy that was used in the early days of the internet. By now, I would hope that every seasoned SEO practitioner will know that […]
July 30, 2018
We Got The SEO Tools Baby! At Archmore Business web, we have access to the most cutting edge and premium SEO tools. Therefore, by hiring our services, we will essentially save you on DIY money because we already have a subscription and access to these SEO tools. If you’re new to SEO, then I would definitely read our SEO Guide for Beginners. If you are a seasoned veteran, then be sure to check out 10 SEO Strategies that you must use. If you want to join the dark side, then read our Black Hat SEO Tips (please note that we DO NOT recommend utilizing these strategies). Otherwise, if you are looking for a helpful SEO tool, then be sure to check out our […]
July 27, 2018
Are you new to SEO? Do you want to know more about what a SEO professional does? The Archmore Guide to SEO provides the basics of Search Engine Optimization so you understand exactly what SEO is and how it can help with your website and keyword rankings. It also gives you a better idea of what we do on a daily basis as SEO consultants and as a Digital Marketing company. What is SEO? SEO in a nutshell is the process of getting your website or web page indexed in a search engine. Black Hat SEO and White Hat SEO There are many types of SEO practices, the two types are Black Hat SEO and White Hat SEO. Obviously Black Hat SEO […]
July 26, 2018
Plugins! There are literally millions of them. Why are there so many WordPress plugins? Which ones do I use? If you have questions about WordPress plugins, then we have answers! At Archmore Business Web, our team of digital marketing professionals have compiled a list of the best WordPress plugins that will optimize your website’s performance, security and SEO. Here are 10 Must have WordPress Plugins: 1. Yoast Yoast is essential for every WordPress site because it will help you greatly with your SEO when you learn how to use it. The Yoast SEO plugins adds specific functionality to your website that will help you to improve your position in the organic search results. The Yoast SEO WordPress plugin features: Keyword Focus […]
July 26, 2018
What is a CTA? A CTA is short for Call to Action. It is a term that is used in advertising and marketing and the goal is to get a response out of a customer. It can be an image, a line of text or a button that encourages a visitor to you website to “take action”. The best examples of a CTA are “click here” or “call now”. The best call to action triggers should captivate the visitor. The information presented about CTAs are complied through resources within the SEO community such as Hubspot and Moz and reiterated below. CTAs for Lead Generation If you are a business, then Without a doubt your call to action should be used […]
December 20, 2016
How to log in: WordPress for beginners Welcome to WordPress! This is your new content management system (CMS) for your website! You must be excited because now you can create and edit content and post to your blog! We know that there is no obvious way to login to WordPress, which is why we put up this guide. Once we have completed the installation of WordPress for your website, you can log in to your dashboard. The admin section of WordPress, the “WordPress Dashboard,” is where you will begin modifying and creating pages and posts for your WordPress site. Keep in mind that your WordPress login credentials are independent of any other login type. When we install WordPress for our […]
September 13, 2016
Which of these Methods do you use? Ask new customers or prospects how they found you Look at how many website visits you are getting Do a couple of searches in Google and see if you are on the first page Ask Yellow Pages, Angie’s List or Whoever how they are doing for you If you are using some or all of these methods you are not getting the full story and I will tell you why. If you are relying on asking new customers how they found your website or business you may be getting a very slanted picture. Most people do more than a little research before finally making a call. By the time they actually call you […]
September 13, 2016
The Effectiveness of your Inbound Calls How do you measure the effectiveness of any marketing or sales campaign? One of the best ways is by counting the sales leads you get. How do you know when you get a sales lead from an ad campaign or from a website? You can do this with what we call a tracking phone number. We place a special phone number on your ad or website. This telephone number routes calls directly to your regular phone but has some special features: It tracks the caller from the caller ID It records the duration of the call It records the telephone conversation (if you want) Provides you with almost real-time access to this information online […]
June 22, 2016
#1 Your website needs to be easy to navigate – Viewers should be able to find what they are looking for. If you have a small 5 – 10 page website it is not hard to accomplish this but as your website grows it is more difficult to make the navigation intuitive. You should be aware of the top things visitors of your website want to find out and you need to make these things very easy to locate. Different techniques can be employed but they will depend on the details of our business and the website. Here are some techniques we use depending on the client: Search box function – this technology will search your entire site for the […]
May 26, 2016
1. Website Analytics For all but very big websites Google analytics is enough. If you do not install analytics the data will be lost. You will not get information about your website visitors before the analytics is installed. It is free and takes minutes to install. 2. Website Meta Data optimized for your sales Almost any web developer will install much of the ‘Meta’ information but it may not be useful to help google channel the correct web searchers to your website. Usually you are paying for this anyway; why not have it done to aid product marketing in the first place? 3. Simple page addresses containing your main search word When you add pages to your website about a […]
May 15, 2016
Google changes number of businesses to be ranked on maps. Sometime in August 2015 Google changed the number of business that it would list in the Maps section of a search. (The maps section lists businesses that reside in the same geographic area as the person doing the search) Google no longer lists 7 or more businesses in the maps section. The maximum now is 3 and sometimes fewer depending on the size of the local area. There are other changes associated with this as well that serve to increase the likelihood of someone clicking on a Google ad as opposed to free listings. This changes, or should change, the approach to local search. You may have been listed in […]
May 9, 2016
What techniques and technologies are the new websites using? Most people want to use the latest things, the newest designs or the leading edge of technology. This is understandable. If you are getting a new website or embarking on a new marketing program, you want to stay on top of things. Here are a few new things businesses are doing today both from a technology and design point of view: Websites have grown wider to accommodate the wider screens of desktops. The width of most websites adjusts dynamically which means that as the site loads on your desktop or mobile device its width will automatically change to look good and accommodate the size of the screen. In the case of […]
May 2, 2016
Website Data is Tracked by Google Analytics We use and study Google Analytics to establish how well our clients are doing on the web. We measure our success by improvements in the data we get from Web Analytics. In addition Website Analytics will give you information to improve your position if you know how to use them. For example, a few years ago, we began working with a client who had been paying Yellow Pages for listings on their web based Yellow page site. They covered 5 geographic areas and quite a few categories. Their costs were several thousand dollars a month. The listings had a link to our client’s website and those seeing the listings and ads could click […]
May 2, 2016
Our Guide for hiring a Web Developer for a new website or site makeover With short checklist Web Developer I have worked with hundreds of business people on developing websites and have some information on how you can deal with people like me. First of all, do some soul searching and list what you want. This is of course applicable to hiring any professional but when it comes to a website you may not know what is important. Here are some things to think about that will impact what you get and its cost. What is the purpose of your website? Is it a place to send people to find out more about your business or do you expect those […]
