The Digital Marketing Journal

This is our digital marketing journal. We talk about all things related to Digital Marketing, SEO and Website design.
June 22, 2022

Why is an ADA Compliant Website Necessary?

The Americans with Disabilities Act (ADA) requires businesses to make accommodations for people with disabilities. This includes websites that are accessible to people who are blind or deaf, or have other limitations on their ability to navigate your website using a keyboard. Failure to create an accessible website may result in lawsuits, financial liabilities and damage to your brand reputation.
June 13, 2022

Best Restaurant Marketing Strategies

Restaurant marketing is no small task. Those in charge of promotions and generating new business at restaurants face both tough and interesting challenges. People looking to fill their stomachs now have a dizzying array of possible options, and restaurants must compete for customer attention beyond location.
June 8, 2022

Delivery Partners for Restaurants

Good delivery service is critical for restaurants, but not all services are created equal (some may not even be available in your area). It’s important to understand how each one works, what it costs and what customers expect. We’ve got you covered with an easy-to-read breakdown of four popular services so you can make the right choice for your restaurant.
May 25, 2022

Online Ordering Apps for Restaurants

Every restaurant needs an online ordering system. Customers can place orders easily and quickly using our system that is built on best practices and kept current with the latest web technologies. However, you don't have to pay an arm and a leg to get all the tools necessary to maintain a website that drives customers to your business! Below are some very affordable restaurant ordering solutions for both carry out and delivery! 
May 24, 2022

Different Types of Digital Marketing

Digital marketing is a strategy that uses various channels to reach customers where they are with the goal of deepening customer relationships and generating leads, sales and revenue. As an umbrella term, digital marketing incorporates all of the digital marketing channels available to your business.
May 16, 2022

Does Google Re-Write Your Meta Descriptions?

Google’s algorithm is rewriting Meta Descriptions about 63% - 70% of the time, on average. This is according to data collected by Ahrefs and Search Engine Journal. This means that if you click on a result from Google’s Search Engine Results Pages (SERPs), and then you click on the title, only to see that it has been rewritten by Google - you are part of a growing trend; it’s not just you.
May 10, 2022

Why Am I Not Ranking for The Keyword I Want?

Why am I not ranking for the keywords I want? This is a popular question among many web masters, business owners, marketers and bloggers. There are many mistakes a web master can make that will negatively effect it's rankings.
April 25, 2022

Top 5 Digital Marketing Strategies to Boost Website Traffic

The way companies operate, interact, and engage with their customers have changed significantly with the evolution of technology. The definition of marketing has changed to include online marketing, which helps companies reach potential customers from across the globe. So, it is no surprise that every organization constantly strives to increase its website traffic significantly. 
April 21, 2022

Elon Musk Secures $43 Billion to Buy Twitter

Elon Musk said in a filing in April 13, 2022 that he had financed his proposed buyout of Twitter shares at $54.20 per share for 100% ownership valued at $43.5 billion dollars. The filing shows a group of banks led by Morgan Stanley is prepared to lend Musk $25.5 billion, including a separate $12.5 billion loan pledged to the value of Musk's Tesla shares.
April 20, 2022

Akron, Ohio Business Associations

Akron is home to many significant business properties. The most prominent industries are education, steel and aviation. However there are also several industry groups that serve the area. The following list of business associations serves the Akron Ohio area:
April 11, 2022

How to Get SEO Traffic WITHOUT Link Building

As an SEO professional, I personally I hate link building. For me it's like pulling teeth. I simply don't enjoy soliciting other web masters for backlinks, so I don't do it. There are many ways to get your website ranked high in the search engines without having to ask for a single backlink. The old saying goes: "content is king", which is why I always focus primarily on content and on page SEO.
April 4, 2022

How Can Thin Content Hurt Your SEO?

As a website owner, do you wonder if content can help or hurt your SEO? In other words, will the search engines be able to figure out what your website is about and help users find it? Is there a sweet spot when it comes to the amount of content that you need on each page in order for the search engines to properly understand what it’s about?
March 28, 2022

Optimizing Google Image Search to Drive More Traffic

Images are a powerful, but underrated tool to attract traffic from many sources. They make searches and social shares visual, and a picture is worth a thousand clicks. In this section, I’ll share with you some of my methods for using images to drive more visitors to your website.
March 23, 2022

What is a CTA in Web Design?

A call to action is one of the most important parts in any page because it shows the flow path for the user, which suggests where and how will they continue navigating through your site. The goal is to typically aim at increasing conversions through continuing visitor engagement, whether that be requesting more information, submitting their email address, or completing a sale.
March 15, 2022

What Do Colors Mean in Web Design?

Colors are such a powerful form of non-verbal communication. They can completely change the way we feel. From holiday moods to brand recognition, there is no denying that colors play an important role in our daily lives. While some evoke feelings of happiness and warmth, others bring about sadness or anger. This guide will help you learn about the meanings of different colors and how to make them work for you.
March 9, 2022

Off Page SEO To Drive Organic Traffic

Off page SEO is optimizing your website outside of your actual website. In the very early stages of SEO, this was simply called backlinking, but nowadays, backlinking does not hold as much weight as it did in the early days of the internet. We have gone far from the old days of off page optimization, where spamming backlinks could increase your domain authority.
February 25, 2022

Search Engine Alternatives to Google

When you think about search engines, Google is probably the first thing that comes to mind. It’s become so ubiquitous that we use its name as a verb. Have you ever heard a friend say he “googled” something? Google has become the world’s go-to search engine because they do an excellent job of giving people exactly what they want. Google is the best search engine out there, but there are many others. Here are some other engines you may not have thought of!
February 14, 2022

Web Design Scams

You may not realize how many small business owners are looking to get a website designed or redesigned in the near term. Unfortunately, there is a growing number of scam companies out there that prey on small businesses with websites that look great but don't load properly, have pages with broken links, or just constantly breaks. Unfortunately, there are scum bags out there who just want to take advantage of unsuspecting business owners and would do just about anything just to make some quick cash. As professional web designers and web developers, we don't like this, so we want to protect you from scum bag scammers who want to give the real professionals a bad name.
February 8, 2022

Toledo Ohio Business Networking Groups

Toledo Ohio area business associations are independent organizations that enable local companies to work together on issues of concern to them. These associations help members find their niche in the market, while at the same time offering advice and guidance to address day-to-day business activities. Business associations are essential for Toledo Ohio because spokespeople are the ones that will help businesses establish a strong and unified presence.
January 28, 2022

Examples of QR Codes in Marketing

The QR code is making a comeback. This was probably due to the Covid-19 pandemic and the need to prevent the spread of the virus, so many restaurants started implementing them in place of actual menues. It actually gave most people very little choice but to learn about what a QR code is and actually use it. The majority of U.S. adult population scanned them at restaurants, bars and coffee shops. QR codes are everywhere, from billboards to flyers. This digital barcode links directly to your business website, driving potential customers to your online store. Generate new sales and interest by implementing a QR code into your marketing strategy.
January 20, 2022

Credit Card Payment Processors for Your Online Business

There are many reasons that your eCommerce business needs payment processing. You may sell physical products, digital software, or virtual or intangible services. The list of items sold is nearly endless. In addition to selling your items you will also have to accept money for them. You may offer discounts and free shipping, which require funding.
January 17, 2022

How to Start an eCommerce Business

Just about anyone with a product and a desire can become an eCommerce entrepreneur! As technology improves so does the barrier to entry! eCommerce businesses have become easier to open and operate than they ever have before. One of the biggest benefits is that you can find many products to sell on eBay, Amazon or other established marketplaces. The products available will be appealing to customers that are shopping on a daily basis, thus increasing your chances of making sales.
January 10, 2022

How To Get Your Website Ranked in Search Engines

Don't let your business miss out on the revenue opportunities available by not ranking well in search engines. Having a good keyword ranking strategy is essential to any website. Having a keyword on page 1 of Google search will increase web traffic, lead generation, and conversions. It doesn't take a genius to figure out that more than half of all search engine users click on a result on the first page, and the higher you rank on that SERP, the better off your website will be!
December 21, 2021

eCommerce Shopping Carts

Online shopping carts are an essential part of any e-commerce business. You've got a lot going on, and we know you don't have time to research the available options. Below we've highlighted many of the best online shopping cart solutions for small, medium and large business operations and provided a few notes on each to help you decide which one is the right fit your needs and business model.
December 14, 2021

What is Search Intent?

Google's computer algorithms have evolved significantly over the past decades. The search engine is now capable of interpreting search intent, displaying results that meet that search intent, and often through rich snippet results like the Answer Box and Knowledge Panel. Thus far, there are four different types of search intent: Informational, Navigational, Transactional and Commercial.
December 13, 2021

Coffee SEO Keywords

If you own a coffee business, then you need a good SEO strategy! A strong SEO plan for your coffee shop can help you break into your local market and recommend your clients the best coffee they can drink. You need to outrank your competitors if you want to get that SEO traffic to your coffee site or coffee shop
November 29, 2021

What’s in a Name? Google Business Profile (Formerly Known as GMB)

The most talked about news in the SEO community of 2021 is GMB (Google My Business) changing its name to Google Business Profile. In spite of the chances, there is no cause for alarm beause it's practically the same thing with a different name.
November 23, 2021

Media Companies in Columbus, Ohio

If the reason why you are reading this is because you want to find out about all the different media companies in Columbus, Ohio, then you have stumbled onto the right part of the deep web (being facetious here)! This article is literally just a list of all of the media companies in Columbus and how you can get a backlink from each one of their websites in order to help you with your SEO!
November 23, 2021

How to Get High Quality Backlinks For Your Restaurant Website

If you're reading this, then you probably own or manage a restaurant and you've heard of SEO (Search Engine Optimization). You would like your website to get found so you can get more customers. Backlink building is an important part of SEO, but it is not the sole determining factor of how high your website ranks. If you want to get ranked for keywords other than your business name, then you will need a proper keyword and SEO strategy.
November 22, 2021

What is The Best SEO Strategy for Restaurants?

You are probably here because you own or manage a restaurant and you are considering SEO (search engine optimization), but you don't know how it works or whether or not your restuarant will even benefit from it. Well, as an SEO consultant and former restaurant owner myself, I know for a fact that SEO is essential to every restaurant's success.
November 22, 2021

13 Reasons Why a Good Logo Matters

Today, we all recognize the Nike Swoosh, the McDonald's arches and the Starbucks Siren logo. A well-crafted logo can help guarantee your product's identity and enhance consumer trust in products and services. Logos also help products stand out on crowded store shelves
November 18, 2021

What Types of Businesses Need SEO?

The truth is, just about every business will need SEO services in order to succeed. As SEO professionals, we will be blut when we say that some businesses will benefit more from SEO than others than others, but the reality is that every business needs Search Engine Optimization in order to get your website found!
November 9, 2021

What Fortune 500 Businesses Are Based in Ohio?

The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks 500 of the largest United States corporations by total revenue for their respective fiscal years. The list includes publicly held companies, along with privately held companies for which revenues are publicly available. Here is a list of many Fortune 500 companies based in Ohio.
October 28, 2021

Business Associations in Cleveland, Ohio

If you're a business owner in Cleveland, Ohio, there are a lot of organizations you can join to ensure your success. You can get financial support from these groups or use their resources to make your business more efficient. Use this list to find the right association for your business!
October 19, 2021

Business and Networking Meetup Groups in Columbus Ohio

Many people have successfully used Meetup to promote their business by building a community. Meetup's community of members makes it easy to connect with business professionals as well as potential customers and clients. Meetup's platform allows users to connect with other community leaders, innvators and experts in order to start or grow your business.
October 13, 2021

What is a Negative SEO Attack?

A Negative SEO attack is when an enemy; business competitor, pissed off customer, disgruntled ex-employee, malicious hacker, rogue SEO professional, or just a random douche bag on the internet (intentionally or unintentionally) tries to derank your website through the use of Black Hat SEO tactics or website hacking.
September 15, 2021

Should I Sell on Amazon or My Own Website?

Dear Archmore, I would like to get started with eCommerce and I would like to know whether I should sell my products on Amazon or my own website. What do you suggest? Sincerely, "I'm new to eCommerce"
August 27, 2021

Local Search and Citation Building

A local search citation is any online mention of the name, address, phone number (and website) for a local business. There are many websites where a local business can get a citation. These include actual local business directories, news sites, blogs, classified ad postings, social media platforms, apps, and private blogs.
August 27, 2021

Domain Name System Scams to Be Aware Of

Scams related to your website or domain name can come mail or email My clients regularly send me information regarding brazen attempts at getting them to pay for services they do not need, they already have or that do not exist. These scams come in different types. Some attempt to sell services you do not need by scaring you about the expiration of your website or domain name. Others attempt to sell you additional services to what you already have. Most people not involved in website development are unfamiliar with the registration and certification process.
August 11, 2021

Famous Restaurants Founded in Ohio

Ohio is my home. I was born and raised here, but did you know that Ohio is also the home and birthplace of many famous restaurants? Learn about 10 famous restaurants founded in Ohio and how they got started! Have you ever been to any of these restaurants?
July 30, 2021

Business Associations in Dayton, Ohio

Business Organizations and Associations can help an aspiring business owner get the funding and the resources they need to succeed! We have compiled a list of business associations in Dayton, Ohio. Many of these organizations will support entrepreneurs and lead them in the right direction.
July 9, 2021

Business Associations in Columbus, Ohio

Business Organizations and Associations can help an aspiring business owner get the funding and the resources they need to succeed! We have compiled a list of business associations in Columbus, Ohio. Many of these organizations will support entrepreneurs and lead them in the right direction.
June 14, 2021

Should You Attempt to Get Listed Early in Google Searches (Organic Ranking) or Pay for Listings in Directories Such as Yellow Pages or Angie’s List (Now Angi)?

When a client looks at a new design being presented to them they may say that certain expectations are not being met, but in reality were those expectations even mentioned to the designer to begin with? Below I am going to explain what information I believe is necessary to hand over to your designer before they begin your design project in order for them to ideally create pieces for your specific business.
June 11, 2021

What Information Should I Be Giving to My Web or Graphic Designer?

When a client looks at a new design being presented to them they may say that certain expectations are not being met, but in reality were those expectations even mentioned to the designer to begin with? Below I am going to explain what information I believe is necessary to hand over to your designer before they begin your design project in order for them to ideally create pieces for your specific business.
May 7, 2021

Search Engine Optimization Q & A

SEO stands for Search Engine Optimization. This is the act of optimizing your website so the search engines will know everything about it and place it very early in the search for the things you sell that are described in your website.
May 7, 2021

Eight Things You Need in Your Website in 2021

Your website acts as a marketing tool for you 24 hours a day, 7 days a week. It is seen by hundreds or thousands of people each month. A small defect or a compelling advantage will be seen by all those visitors. A small advantage gets multiplied by all those viewing your website. Let’s say you have 500 website visitors each month (not out of the question) and you implement a change that gets just 1% more of them to call you. Over a years’ time this is 60 more prospect calls. The reverse is also true. If due to the construction of your website some people drop off early let’s say–1%; then you get 60 fewer phone calls each year! It is worth a few hours of your time to at least get the big stuff right.
February 24, 2021

How do Landing Pages Work?

In a nutshell, a Landing Page is a web page that appears (where you "land on") when you click on a link. This link can be an email link, a blog link, a social media link, a link from an ad, a QR code or an organic search link. A landing page can be any page on your website that you intend for visitors to find. Landing pages are an important aspect of every website and is essential for digital marketing and SEO strategy.
February 23, 2021

Why SEO is Essential to Service Area Businesses

SEO (Search Engine Optimization) is essential for Service Area Business (SAB). If your business serves your customers outside of your physical location, then you are a SAB and therefore, a good SEO strategy will be essential to your business. We explain how you can get your website ranked in the search engines in different geographical areas using keywords.
October 28, 2020

Google Filters Out Hotels That Don’t Offer Free Cancellations, AMC Opening Back Up

August 21, 2020

The Influence of Web Design

When creating a website, attention to the design is just as important as any other detail. Your customers care about design. Whether they know it consciously or not, people react to visuals and are naturally drawn to good design.
August 10, 2020

How Important is Your Website?

Today your website is THE most important marketing property you own. The website domain name and the website itself funnel all meaningful new business to you. If you do not believe this or feel that the leads find you by "word-of-mouth", you are not getting your share of the new business that is out there.
March 17, 2020

Restaurant Advertising During Pandemics

Your restaurant or bar has been ordered to close at 9pm, but doesn't mean you don't have bills to pay! A good digital marketing strategy can help your business get more customers during these difficult times!
February 25, 2020

Bright Local No Longer Reporting Yahoo Rankings

From March 1st, Yahoo will not be featured in Local Search Rank Checker Report and Local Search Audit reports. You’ll no longer be able to request rankings from Yahoo or Yahoo Local, and these columns and sections will be removed from the relevant reports.
February 19, 2020

Basics of Using the Web to Get More Business Leads

If you are like a lot of people, you have a website but get very few leads from it. You even wonder if it was worth the effort. Having a website is not the end of what you need to do to get leads from using the internet. It is the beginning.
January 3, 2020

Should You Do Your Website In-House?

The larger question of just how to get a website made can apply to almost any activity that your business does. When should you perform functions that your business is engaged in, in-house and when not to? It is of particular importance to your website and some digital marketing activities. Why would this be? Not every support activity in your business will have the cumulative impact that you might have by attempting to build your own website.
November 13, 2019

Use Your Website to Reduce Operating Costs

We spend a lot of time using the web and the website to get more business with good reason too. From time to time it is useful to see what we may be missing in using the web and technology to actually reduce costs. A dollar saved represents a lot more than one more dollar in the door. The average percent profit of American Corporations is less than 8%. If you want $100 more profit you would need to increase revenue by almost $1,300!
October 14, 2019

Do You Only Have 1/3 of a Website?

Most people have a nice brochure on the web because that is what the guy paying for it knows about and can see. Even so, there are many sites out there that just don’t look right. Not necessarily bad just not right. As if you met someone and they wore an overcoat in the summer or wore shorts to your meeting in the winter.
August 14, 2019

Should I Have Multiple Websites and Multiple Domain Names?

We are frequently asked about purchasing for our clients multiple domain names for their websites. The theory is, for example, if you are a family law attorney practicing in Columbus Ohio, it would help you get your website listed early in searches if you had multiple domain names each containing your specialty areas and locations.
July 12, 2019

Things Not To Spend Your Money On

This is written for savvy business people who do not work with the internet all day. In business it is important to not just do things right but you must do the RIGHT things RIGHT. Acknowledging you cannot do everything. Do you want to take advantage of the web to improve your business sales?
June 21, 2019

55 Social Media Links For Business Professionals

500px 500px is a Toronto, Canada-based online photography community. It was co-founded by Oleg Gutsol and Evgeny Tchebotarev on Halloween 2009. 500px is an online platform for photographers to gain global exposure, test their work, and earn money through licensing and brand partnership opportunities. AngelList AngelList is a U.S. website for startups, angel investors, and job-seekers looking to work at startups. Created in 2010, the platform has a mission to democratize the investment process and to help startups with their challenges in fundraising and talent.
February 1, 2019

A Message to Business Catalyst Users

October 1, 2018

Should you use social media for your business?

How important is the use of Social Media? In my business, I am frequently asked by my clients if they should be using social media sites. Social media has been all the rage and is not likely to go away. Therefore, it seems like the thing to do. Of all those people visiting Facebook, for example, surely some of them would see your information and decide to do business with you or visit your website. I am going to refer to Facebook a lot in this post but you can substitute any other social media platform.
September 13, 2018

How to Get Free Stock Photos for Your Website or Blog

Websites that offer free stock photos I’ll save you some time. In a nutshell: here is a list of 10 websites that provide free stock photos. But before you go charging off downloading these free stock photos, I would highly recommend that you read through each free stock photo website’s terms of service first, just so you don’t violate any license agreements. That being said, I also encourage you to read through this entire article, just so understand that “free stock photos” doesn’t mean you can use them for anything. Updated: October 31, 2018 Stockvault Bara Art FindAPhoto StockSnap.io Komboom Pics Pexels Unsplash Pixabay Foter Burst Pikwizard Free Stock Photos: Pros and Cons Who doesn’t like free stock photos? I […]
August 23, 2018

How To Hire an SEO (With A Message From Google)

Before You Hire an SEO As an SEO Consulting agency, we encourage you to watch this official video from Google. Before you hire a SEO, we want you to understand what SEO is all about. Here is some basic information about SEO that you may find helpful so you can learn how to hire an SEO. If you are interested in speaking with a representative from Archmore Business Web, then please call: (614) 568-7500 and a representative will be happy to help. How to Hire an SEO: Read these important articles before you hire an SEO: SEO For Beginners Local Search and Citation Building Black Hat SEO Guide (What You Should NOT Do) Long Tail and Short Tail Keywords SEO […]
August 12, 2018

Black Hat SEO Guide 10 (what not to do) Tips for 2021

Black Hat SEO Defined What is Black Hat SEO? In a nutshell it’s SEO practices that you should not do. This guide is intended to help you understand what Black Hat SEO is and what NOT to do. By no means should you incorporate any of these SEO strategies, because you will get penalized by Google and other search engines. At Archmore Business Web, our team of professional SEO Consultants and Digital Markers want to teach you what not to do when it comes to SEO. 1 Keyword Stuffing This is a common Black Hat SEO strategy that was used in the early days of the internet. By now, I would hope that every seasoned SEO practitioner will know that […]
July 30, 2018

10 SEO Tools To Improve Your Website

We Got The SEO Tools Baby! At Archmore Business web, we have access to the most cutting edge and premium SEO tools. Therefore, by hiring our services, we will essentially save you on DIY money because we already have a subscription and access to these SEO tools. If you’re new to SEO, then I would definitely read our  SEO Guide for Beginners. If you are a seasoned veteran, then be sure to check out 10 SEO Strategies that you must use. If you want to join the dark side, then read our Black Hat SEO Tips (please note that we DO NOT recommend utilizing these strategies). Otherwise, if you are looking for a helpful SEO tool, then be sure to check out our […]
July 27, 2018

The Beginner’s Guide to SEO (Search Engine Optimization)

Are you new to SEO? Do you want to know more about what a SEO professional does? The Archmore Guide to SEO provides the basics of Search Engine Optimization so you understand exactly what SEO is and how it can help with your website and keyword rankings. It also gives you a better idea of what we do on a daily basis as SEO consultants and as a Digital Marketing company. What is SEO? SEO in a nutshell is the process of getting your website or web page indexed in a search engine. Black Hat SEO and White Hat SEO There are many types of SEO practices, the two types are Black Hat SEO and White Hat SEO. Obviously Black Hat SEO […]
July 26, 2018

10 Must Have WordPress Plugins for 2018

Plugins! There are literally millions of them. Why are there so many WordPress plugins? Which ones do I use? If you have questions about WordPress plugins, then we have answers! At Archmore Business Web, our team of digital marketing professionals have compiled a list of the best WordPress plugins that will optimize your website’s performance, security and SEO. Here are 10 Must have WordPress Plugins: 1. Yoast Yoast is essential for every WordPress site because it will help you greatly with your SEO when you learn how to use it. The Yoast SEO plugins adds specific functionality to your website that will help you to improve your position in the organic search results. The Yoast SEO WordPress plugin features: Keyword Focus […]
July 26, 2018

10 Best Calls to Action Examples

What is a CTA? A CTA is short for Call to Action. It is a term that is used in advertising and marketing and the goal is to get a response out of a customer. It can be an image, a line of text or a button that encourages a visitor to you website to “take action”. The best examples of a CTA are “click here” or “call now”. The best call to action triggers should captivate the visitor. The information presented about CTAs are complied through resources within the SEO community such as Hubspot and Moz and reiterated below. CTAs for Lead Generation If you are a business, then Without a doubt your call to action should be used […]
July 25, 2018

Long Tail vs Short Tail Keywords

June 30, 2018

16 Free Classified Ads Sites (Reviews and Rants)

Why Classified Ads? You are a small business owner or marketing professional and your budget is limited. You need a free advertising solution that can potentially reach new customers. Therefore, classified ads are the way to go. In June 1836, French newspaper La Presse was the first to include paid advertising in its pages. This advertising system allowed it to lower its printed price, extend its readership and increase its profitability and the formula was soon copied by other papers. Digital media is the new print media, and nowadays classified ads are often free! Therefore you get free ads and a backlink to your website as long as the ad is running (most free classified ads will run for 30 […]
December 20, 2016

How to log in: WordPress for Beginners

How to log in: WordPress for beginners Welcome to WordPress! This is your new content management system (CMS) for your website! You must be excited because now you can create and edit content and post to your blog! We know that there is no obvious way to login to WordPress, which is why we put up this guide. Once we have completed the installation of WordPress for your website, you can log in to your dashboard. The admin section of WordPress, the “WordPress Dashboard,” is where you will begin modifying and creating pages and posts for your WordPress site. Keep in mind that your WordPress login credentials are independent of any other login type. When we install WordPress for our […]
September 13, 2016

How do you measure your success in using the WEB for getting more business?

Which of these Methods do you use? Ask new customers or prospects how they found you Look at how many website visits you are getting Do a couple of searches in Google and see if you are on the first page Ask Yellow Pages, Angie’s List or Whoever how they are doing for you If you are using some or all of these methods you are not getting the full story and I will tell you why. If you are relying on asking new customers how they found your website or business you may be getting a very slanted picture. Most people do more than a little research before finally making a call. By the time they actually call you […]
September 13, 2016

Business leads or phone calls?

The Effectiveness of your Inbound Calls How do you measure the effectiveness of any marketing or sales campaign? One of the best ways is by counting the sales leads you get. How do you know when you get a sales lead from an ad campaign or from a website? You can do this with what we call a tracking phone number. We place a special phone number on your ad or website. This telephone number routes calls directly to your regular phone but has some special features: It tracks the caller from the caller ID It records the duration of the call It records the telephone conversation (if you want) Provides you with almost real-time access to this information online […]
June 22, 2016

Things you need in your website in 2016

#1 Your website needs to be easy to navigate – Viewers should be able to find what they are looking for. If you have a small 5 – 10 page website it is not hard to accomplish this but as your website grows it is more difficult to make the navigation intuitive. You should be aware of the top things visitors of your website want to find out and you need to make these things very easy to locate. Different techniques can be employed but they will depend on the details of our business and the website. Here are some techniques we use depending on the client: Search box function – this technology will search your entire site for the […]
May 15, 2016

Local SEO has changed, has your SEO company changed tactics?

Google changes number of businesses to be ranked on maps. Sometime in August 2015 Google changed the number of business that it would list in the Maps section of a search. (The maps section lists businesses that reside in the same geographic area as the person doing the search) Google no longer lists 7 or more businesses in the maps section. The maximum now is 3 and sometimes fewer depending on the size of the local area. There are other changes associated with this as well that serve to increase the likelihood of someone clicking on a Google ad as opposed to free listings. This changes, or should change, the approach to local search. You may have been listed in […]
May 9, 2016

What is HOT right now for WEBSITES?

What techniques and technologies are the new websites using? Most people want to use the latest things, the newest designs or the leading edge of technology. This is understandable. If you are getting a new website or embarking on a new marketing program, you want to stay on top of things. Here are a few new things businesses are doing today both from a technology and design point of view: Websites have grown wider to accommodate the wider screens of desktops. The width of most websites adjusts dynamically which means that as the site loads on your desktop or mobile device its width will automatically change to look good and accommodate the size of the screen. In the case of […]
May 2, 2016

Things they don’t tell you when you get a website for your business…

May 2, 2016

Website Analytics is a Key Component of Web Marketing

Website Data is Tracked by Google Analytics We use and study Google Analytics to establish how well our clients are doing on the web. We measure our success by improvements in the data we get from Web Analytics. In addition Website Analytics will give you information to improve your position if you know how to use them. For example, a few years ago, we began working with a client who had been paying Yellow Pages for listings on their web based Yellow page site. They covered 5 geographic areas and quite a few categories. Their costs were several thousand dollars a month. The listings had a link to our client’s website and those seeing the listings and ads could click […]
May 2, 2016

Guide for Hiring a Web Developer

Our Guide for hiring a Web Developer for a new website or site makeover With short checklist Web Developer I have worked with hundreds of business people on developing websites and have some information on how you can deal with people like me. First of all, do some soul searching and list what you want. This is of course applicable to hiring any professional but when it comes to a website you may not know what is important. Here are some things to think about that will impact what you get and its cost. What is the purpose of your website? Is it a place to send people to find out more about your business or do you expect those […]
May 2, 2016

How Much do you Charge?

April 27, 2016

Business Success Using the Web | Part II

What is your SEO company doing for you? Depending on your arrangement, your SEO company should be getting qualified prospects to your website. Some SEO companies will also make sure the page the website visitors land on is doing the most to get the viewer to all or email you. In order to maximize the traffic coming to your website from searches in Google, Bing or Yahoo, your website needs to be on the First page of search – possibly second page depending on your industry. This is where you need a good web tool to perform multiple searches for the key words that you and your SEO company have agreed you should be found for. These searches should be […]
April 25, 2016

Business Success Using the Web | Part I

How do you measure your success in using the WEB for getting more business? Do you use any of the following methods? Ask new customers or prospects how they found you Look at how many website visits you are getting Do a couple of keyword searches in Google to see if you are on the first page Ask Yellow Pages, Angie’s List or other business directories how they are doing for you Even if you are using some or all of those methods you are not getting the full story. Here’s why. Asking New Customers How they Found You If you are relying on asking new customers how they found your website or business you may be getting a very […]
February 27, 2016

Are you tired of “Over Hyped Website Problems & Dangers?”

There are many factors that will come into play that will determine how this mobile change will affect you. What portion of your web traffic comes from a mobile phone? This could be from 5% – over 50%. What portion comes from Google searches on a mobile phone? You could have a lot of mobile traffic but if they don’t get to your website by a search on Google then the algorithm changes will not affect you much. How does you present website now look on a mobile device? What are others in your market doing on this front? Google’s ranking only compares you with others vying for the same search. Web Marketing Services that Make a Difference We provide […]
January 19, 2016

Web Marketing Universal Truths

April 21, 2022

Elon Musk Secures $43 Billion to Buy Twitter

Elon Musk said in a filing in April 13, 2022 that he had financed his proposed buyout of Twitter shares at $54.20 per share for 100% ownership valued at $43.5 billion dollars. The filing shows a group of banks led by Morgan Stanley is prepared to lend Musk $25.5 billion, including a separate $12.5 billion loan pledged to the value of Musk's Tesla shares.