The Digital Marketing Journal

This is our digital marketing journal. We talk about all things related to Digital Marketing, SEO and Website design.
November 22, 2021

13 Reasons Why a Good Logo Matters

Today, we all recognize the Nike Swoosh, the McDonald's arches and the Starbucks Siren logo. A well-crafted logo can help guarantee your product's identity and enhance consumer trust in products and services. Logos also help products stand out on crowded store shelves
March 15, 2022

What Do Colors Mean in Web Design?

Colors are such a powerful form of non-verbal communication. They can completely change the way we feel. From holiday moods to brand recognition, there is no denying that colors play an important role in our daily lives. While some evoke feelings of happiness and warmth, others bring about sadness or anger. This guide will help you learn about the meanings of different colors and how to make them work for you.
March 23, 2022

What is a CTA in Web Design?

A call to action is one of the most important parts in any page because it shows the flow path for the user, which suggests where and how will they continue navigating through your site. The goal is to typically aim at increasing conversions through continuing visitor engagement, whether that be requesting more information, submitting their email address, or completing a sale.
March 28, 2022

Optimizing Google Image Search to Drive More Traffic

Images are a powerful, but underrated tool to attract traffic from many sources. They make searches and social shares visual, and a picture is worth a thousand clicks. In this section, I’ll share with you some of my methods for using images to drive more visitors to your website.
August 8, 2022

Why Are Companies De-branding?

Logos are a big part of your brand. They represent your company, and they're what people will always associate with you. That's why it's so important to get the best logo possible. But sometimes, even if you have a great logo, it can still be hard to tell what kind of work you do from just looking at your logo. And that's where logos de-brand come in!
September 22, 2022

GIFs Are For Boomers

The GIF has been used by people over the years to add a little bit of humor to their blogs and other online publishing platforms. However, after years of being popular it appears as though Gen Z has taken over - and with them come new ways to communicate on the internet. In fact, Giphy says that those numbers are slowly declining as Gen Z continues its takeover of the world wide web.
March 6, 2023

Exploring AI Software That Generates Art

AI art software is a rapidly growing field that combines artificial intelligence with creativity. These software programs use machine learning algorithms to analyze and learn from existing images and create unique and original works of art. While AI art has traditionally been viewed as an artistic endeavor, it also has practical applications for web designers and marketing professionals. AI-generated images and videos can be used to create engaging and dynamic website designs, social media posts, and advertisements that capture the attention of viewers and convey a message effectively
April 14, 2023

How to Use Midjourney to Generate Custom Art for Your Business

How To Use Midjourney to Generate Custom Art for My Business? Midjourney art generator can be a great tool for generating custom art for your business. Here are some steps you can take to use the application to create art that fits your specific needs: Determine your specific art needs: Before using Midjourney art generator, think about the type of art you want to generate. Consider factors such as color scheme, style, and subject matter that will fit with your business branding and messaging. Input relevant prompts: Once you have an idea of the type of art you want to generate, input relevant prompts that describe what you are looking for. The more specific your prompts, the more accurate and […]
November 22, 2021

13 Reasons Why a Good Logo Matters

Today, we all recognize the Nike Swoosh, the McDonald's arches and the Starbucks Siren logo. A well-crafted logo can help guarantee your product's identity and enhance consumer trust in products and services. Logos also help products stand out on crowded store shelves
March 15, 2022

What Do Colors Mean in Web Design?

Colors are such a powerful form of non-verbal communication. They can completely change the way we feel. From holiday moods to brand recognition, there is no denying that colors play an important role in our daily lives. While some evoke feelings of happiness and warmth, others bring about sadness or anger. This guide will help you learn about the meanings of different colors and how to make them work for you.
March 23, 2022

What is a CTA in Web Design?

A call to action is one of the most important parts in any page because it shows the flow path for the user, which suggests where and how will they continue navigating through your site. The goal is to typically aim at increasing conversions through continuing visitor engagement, whether that be requesting more information, submitting their email address, or completing a sale.
March 28, 2022

Optimizing Google Image Search to Drive More Traffic

Images are a powerful, but underrated tool to attract traffic from many sources. They make searches and social shares visual, and a picture is worth a thousand clicks. In this section, I’ll share with you some of my methods for using images to drive more visitors to your website.
August 8, 2022

Why Are Companies De-branding?

Logos are a big part of your brand. They represent your company, and they're what people will always associate with you. That's why it's so important to get the best logo possible. But sometimes, even if you have a great logo, it can still be hard to tell what kind of work you do from just looking at your logo. And that's where logos de-brand come in!
September 22, 2022

GIFs Are For Boomers

The GIF has been used by people over the years to add a little bit of humor to their blogs and other online publishing platforms. However, after years of being popular it appears as though Gen Z has taken over - and with them come new ways to communicate on the internet. In fact, Giphy says that those numbers are slowly declining as Gen Z continues its takeover of the world wide web.
March 6, 2023

Exploring AI Software That Generates Art

AI art software is a rapidly growing field that combines artificial intelligence with creativity. These software programs use machine learning algorithms to analyze and learn from existing images and create unique and original works of art. While AI art has traditionally been viewed as an artistic endeavor, it also has practical applications for web designers and marketing professionals. AI-generated images and videos can be used to create engaging and dynamic website designs, social media posts, and advertisements that capture the attention of viewers and convey a message effectively
April 14, 2023

How to Use Midjourney to Generate Custom Art for Your Business

How To Use Midjourney to Generate Custom Art for My Business? Midjourney art generator can be a great tool for generating custom art for your business. Here are some steps you can take to use the application to create art that fits your specific needs: Determine your specific art needs: Before using Midjourney art generator, think about the type of art you want to generate. Consider factors such as color scheme, style, and subject matter that will fit with your business branding and messaging. Input relevant prompts: Once you have an idea of the type of art you want to generate, input relevant prompts that describe what you are looking for. The more specific your prompts, the more accurate and […]
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