The Digital Marketing Journal

This is our digital marketing journal. We talk about all things related to Digital Marketing, SEO and Website design.
February 27, 2016

Are you tired of “Over Hyped Website Problems & Dangers?”

There are many factors that will come into play that will determine how this mobile change will affect you. What portion of your web traffic comes from a mobile phone? This could be from 5% – over 50%. What portion comes from Google searches on a mobile phone? You could have a lot of mobile traffic but if they don’t get to your website by a search on Google then the algorithm changes will not affect you much. How does you present website now look on a mobile device? What are others in your market doing on this front? Google’s ranking only compares you with others vying for the same search. Web Marketing Services that Make a Difference We provide […]
April 27, 2016

Business Success Using the Web | Part II

What is your SEO company doing for you? Depending on your arrangement, your SEO company should be getting qualified prospects to your website. Some SEO companies will also make sure the page the website visitors land on is doing the most to get the viewer to all or email you. In order to maximize the traffic coming to your website from searches in Google, Bing or Yahoo, your website needs to be on the First page of search – possibly second page depending on your industry. This is where you need a good web tool to perform multiple searches for the key words that you and your SEO company have agreed you should be found for. These searches should be […]
May 2, 2016

Guide for Hiring a Web Developer

Our Guide for hiring a Web Developer for a new website or site makeover With short checklist Web Developer I have worked with hundreds of business people on developing websites and have some information on how you can deal with people like me. First of all, do some soul searching and list what you want. This is of course applicable to hiring any professional but when it comes to a website you may not know what is important. Here are some things to think about that will impact what you get and its cost. What is the purpose of your website? Is it a place to send people to find out more about your business or do you expect those […]
May 2, 2016

Website Analytics is a Key Component of Web Marketing

Website Data is Tracked by Google Analytics We use and study Google Analytics to establish how well our clients are doing on the web. We measure our success by improvements in the data we get from Web Analytics. In addition Website Analytics will give you information to improve your position if you know how to use them. For example, a few years ago, we began working with a client who had been paying Yellow Pages for listings on their web based Yellow page site. They covered 5 geographic areas and quite a few categories. Their costs were several thousand dollars a month. The listings had a link to our client’s website and those seeing the listings and ads could click […]
May 15, 2016

Local SEO has changed, has your SEO company changed tactics?

Google changes number of businesses to be ranked on maps. Sometime in August 2015 Google changed the number of business that it would list in the Maps section of a search. (The maps section lists businesses that reside in the same geographic area as the person doing the search) Google no longer lists 7 or more businesses in the maps section. The maximum now is 3 and sometimes fewer depending on the size of the local area. There are other changes associated with this as well that serve to increase the likelihood of someone clicking on a Google ad as opposed to free listings. This changes, or should change, the approach to local search. You may have been listed in […]
July 27, 2018

The Beginner’s Guide to SEO (Search Engine Optimization)

Are you new to SEO? Do you want to know more about what a SEO professional does? The Archmore Guide to SEO provides the basics of Search Engine Optimization so you understand exactly what SEO is and how it can help with your website and keyword rankings. It also gives you a better idea of what we do on a daily basis as SEO consultants and as a Digital Marketing company. What is SEO? SEO in a nutshell is the process of getting your website or web page indexed in a search engine. Black Hat SEO and White Hat SEO There are many types of SEO practices, the two types are Black Hat SEO and White Hat SEO. Obviously Black Hat SEO […]
February 27, 2016

Are you tired of “Over Hyped Website Problems & Dangers?”

There are many factors that will come into play that will determine how this mobile change will affect you. What portion of your web traffic comes from a mobile phone? This could be from 5% – over 50%. What portion comes from Google searches on a mobile phone? You could have a lot of mobile traffic but if they don’t get to your website by a search on Google then the algorithm changes will not affect you much. How does you present website now look on a mobile device? What are others in your market doing on this front? Google’s ranking only compares you with others vying for the same search. Web Marketing Services that Make a Difference We provide […]
April 27, 2016

Business Success Using the Web | Part II

What is your SEO company doing for you? Depending on your arrangement, your SEO company should be getting qualified prospects to your website. Some SEO companies will also make sure the page the website visitors land on is doing the most to get the viewer to all or email you. In order to maximize the traffic coming to your website from searches in Google, Bing or Yahoo, your website needs to be on the First page of search – possibly second page depending on your industry. This is where you need a good web tool to perform multiple searches for the key words that you and your SEO company have agreed you should be found for. These searches should be […]
May 2, 2016

Guide for Hiring a Web Developer

Our Guide for hiring a Web Developer for a new website or site makeover With short checklist Web Developer I have worked with hundreds of business people on developing websites and have some information on how you can deal with people like me. First of all, do some soul searching and list what you want. This is of course applicable to hiring any professional but when it comes to a website you may not know what is important. Here are some things to think about that will impact what you get and its cost. What is the purpose of your website? Is it a place to send people to find out more about your business or do you expect those […]
May 2, 2016

Website Analytics is a Key Component of Web Marketing

Website Data is Tracked by Google Analytics We use and study Google Analytics to establish how well our clients are doing on the web. We measure our success by improvements in the data we get from Web Analytics. In addition Website Analytics will give you information to improve your position if you know how to use them. For example, a few years ago, we began working with a client who had been paying Yellow Pages for listings on their web based Yellow page site. They covered 5 geographic areas and quite a few categories. Their costs were several thousand dollars a month. The listings had a link to our client’s website and those seeing the listings and ads could click […]
May 15, 2016

Local SEO has changed, has your SEO company changed tactics?

Google changes number of businesses to be ranked on maps. Sometime in August 2015 Google changed the number of business that it would list in the Maps section of a search. (The maps section lists businesses that reside in the same geographic area as the person doing the search) Google no longer lists 7 or more businesses in the maps section. The maximum now is 3 and sometimes fewer depending on the size of the local area. There are other changes associated with this as well that serve to increase the likelihood of someone clicking on a Google ad as opposed to free listings. This changes, or should change, the approach to local search. You may have been listed in […]
July 27, 2018

The Beginner’s Guide to SEO (Search Engine Optimization)

Are you new to SEO? Do you want to know more about what a SEO professional does? The Archmore Guide to SEO provides the basics of Search Engine Optimization so you understand exactly what SEO is and how it can help with your website and keyword rankings. It also gives you a better idea of what we do on a daily basis as SEO consultants and as a Digital Marketing company. What is SEO? SEO in a nutshell is the process of getting your website or web page indexed in a search engine. Black Hat SEO and White Hat SEO There are many types of SEO practices, the two types are Black Hat SEO and White Hat SEO. Obviously Black Hat SEO […]
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