The Digital Marketing Journal

This is our digital marketing journal. We talk about all things related to Digital Marketing, SEO and Website design.
February 27, 2016

Are you tired of “Over Hyped Website Problems & Dangers?”

There are many factors that will come into play that will determine how this mobile change will affect you. What portion of your web traffic comes from a mobile phone? This could be from 5% – over 50%. What portion comes from Google searches on a mobile phone? You could have a lot of mobile traffic but if they don’t get to your website by a search on Google then the algorithm changes will not affect you much. How does you present website now look on a mobile device? What are others in your market doing on this front? Google’s ranking only compares you with others vying for the same search. Web Marketing Services that Make a Difference We provide […]
May 2, 2016

Website Analytics is a Key Component of Web Marketing

Website Data is Tracked by Google Analytics We use and study Google Analytics to establish how well our clients are doing on the web. We measure our success by improvements in the data we get from Web Analytics. In addition Website Analytics will give you information to improve your position if you know how to use them. For example, a few years ago, we began working with a client who had been paying Yellow Pages for listings on their web based Yellow page site. They covered 5 geographic areas and quite a few categories. Their costs were several thousand dollars a month. The listings had a link to our client’s website and those seeing the listings and ads could click […]
January 28, 2022

Examples of QR Codes in Marketing

The QR code is making a comeback. This was probably due to the Covid-19 pandemic and the need to prevent the spread of the virus, so many restaurants started implementing them in place of actual menues. It actually gave most people very little choice but to learn about what a QR code is and actually use it. The majority of U.S. adult population scanned them at restaurants, bars and coffee shops. QR codes are everywhere, from billboards to flyers. This digital barcode links directly to your business website, driving potential customers to your online store. Generate new sales and interest by implementing a QR code into your marketing strategy.
September 22, 2022

GIFs Are For Boomers

The GIF has been used by people over the years to add a little bit of humor to their blogs and other online publishing platforms. However, after years of being popular it appears as though Gen Z has taken over - and with them come new ways to communicate on the internet. In fact, Giphy says that those numbers are slowly declining as Gen Z continues its takeover of the world wide web.
February 27, 2016

Are you tired of “Over Hyped Website Problems & Dangers?”

There are many factors that will come into play that will determine how this mobile change will affect you. What portion of your web traffic comes from a mobile phone? This could be from 5% – over 50%. What portion comes from Google searches on a mobile phone? You could have a lot of mobile traffic but if they don’t get to your website by a search on Google then the algorithm changes will not affect you much. How does you present website now look on a mobile device? What are others in your market doing on this front? Google’s ranking only compares you with others vying for the same search. Web Marketing Services that Make a Difference We provide […]
May 2, 2016

Website Analytics is a Key Component of Web Marketing

Website Data is Tracked by Google Analytics We use and study Google Analytics to establish how well our clients are doing on the web. We measure our success by improvements in the data we get from Web Analytics. In addition Website Analytics will give you information to improve your position if you know how to use them. For example, a few years ago, we began working with a client who had been paying Yellow Pages for listings on their web based Yellow page site. They covered 5 geographic areas and quite a few categories. Their costs were several thousand dollars a month. The listings had a link to our client’s website and those seeing the listings and ads could click […]
January 28, 2022

Examples of QR Codes in Marketing

The QR code is making a comeback. This was probably due to the Covid-19 pandemic and the need to prevent the spread of the virus, so many restaurants started implementing them in place of actual menues. It actually gave most people very little choice but to learn about what a QR code is and actually use it. The majority of U.S. adult population scanned them at restaurants, bars and coffee shops. QR codes are everywhere, from billboards to flyers. This digital barcode links directly to your business website, driving potential customers to your online store. Generate new sales and interest by implementing a QR code into your marketing strategy.
September 22, 2022

GIFs Are For Boomers

The GIF has been used by people over the years to add a little bit of humor to their blogs and other online publishing platforms. However, after years of being popular it appears as though Gen Z has taken over - and with them come new ways to communicate on the internet. In fact, Giphy says that those numbers are slowly declining as Gen Z continues its takeover of the world wide web.
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