The Digital Marketing Journal

Content sharing and discovery platform Instagram will share any public post or Reel by sharing the post’s QR code, which can be scanned to instantly access the post. Users who want to see any geo-tagged content can use their location-based search experience — located in Instagram’s settings menu — to find any business, location, or individual they want to follow. If a user wants to turn the feature on, they can test it out once currently testing is available for select accounts in the US and plans to roll it out globally for everyone.