The Digital Marketing Journal

This is our digital marketing journal. We talk about all things related to Digital Marketing, SEO and Website design.
February 25, 2022

Search Engine Alternatives to Google

When you think about search engines, Google is probably the first thing that comes to mind. It’s become so ubiquitous that we use its name as a verb. Have you ever heard a friend say he “googled” something? Google has become the world’s go-to search engine because they do an excellent job of giving people exactly what they want. Google is the best search engine out there, but there are many others. Here are some other engines you may not have thought of!
August 24, 2022

Anatomy Of Google Search

The first thing you'll see when you open up your web browser is a search bar at the top of the screen. Type in whatever you're looking for and hit enter! This same search bar can be accessed on your smart phone and you can even give it voice commands like "Hey Google, take me to Walmart".  That's how most people use Google—they type in what they want and then click on the first result that pops up on the SERPs (search engine results pages). So what are those "SERPs" anyway? They're basically just all of the websites that have been ranked by Google based on their relevance to your query.
September 22, 2022

GIFs Are For Boomers

The GIF has been used by people over the years to add a little bit of humor to their blogs and other online publishing platforms. However, after years of being popular it appears as though Gen Z has taken over - and with them come new ways to communicate on the internet. In fact, Giphy says that those numbers are slowly declining as Gen Z continues its takeover of the world wide web.
October 15, 2022

McDonald’s Failed Twitter Campaign | Social Media Horror

This week's Digital Marketing Horror Story is about #McDStories, a failed hashtag that was more harmful than helpful to their brand. Lucky for Mc Donald's, they are still a popular restaurant in spite of all the negative publicity.
April 21, 2023

Price Comparison Apps

Online Price Comparison Tools You Can Download By Daclaud Lee – SEO Consultant and Project Manager at Archmore Business Web.  In today’s world, the internet has made it possible for us to buy and sell products and services with ease. With so many options available online, it can be overwhelming to decide where to make a purchase. This is where online price comparison tools come in. These tools enable consumers to compare prices across various online retailers and find the best deals without having to visit multiple websites. Online price comparison tools have become increasingly popular in recent years due to their convenience and ability to save consumers money. These tools work by searching the internet for the product you […]
February 25, 2022

Search Engine Alternatives to Google

When you think about search engines, Google is probably the first thing that comes to mind. It’s become so ubiquitous that we use its name as a verb. Have you ever heard a friend say he “googled” something? Google has become the world’s go-to search engine because they do an excellent job of giving people exactly what they want. Google is the best search engine out there, but there are many others. Here are some other engines you may not have thought of!
August 24, 2022

Anatomy Of Google Search

The first thing you'll see when you open up your web browser is a search bar at the top of the screen. Type in whatever you're looking for and hit enter! This same search bar can be accessed on your smart phone and you can even give it voice commands like "Hey Google, take me to Walmart".  That's how most people use Google—they type in what they want and then click on the first result that pops up on the SERPs (search engine results pages). So what are those "SERPs" anyway? They're basically just all of the websites that have been ranked by Google based on their relevance to your query.
September 22, 2022

GIFs Are For Boomers

The GIF has been used by people over the years to add a little bit of humor to their blogs and other online publishing platforms. However, after years of being popular it appears as though Gen Z has taken over - and with them come new ways to communicate on the internet. In fact, Giphy says that those numbers are slowly declining as Gen Z continues its takeover of the world wide web.
October 15, 2022

McDonald’s Failed Twitter Campaign | Social Media Horror

This week's Digital Marketing Horror Story is about #McDStories, a failed hashtag that was more harmful than helpful to their brand. Lucky for Mc Donald's, they are still a popular restaurant in spite of all the negative publicity.
April 21, 2023

Price Comparison Apps

Online Price Comparison Tools You Can Download By Daclaud Lee – SEO Consultant and Project Manager at Archmore Business Web.  In today’s world, the internet has made it possible for us to buy and sell products and services with ease. With so many options available online, it can be overwhelming to decide where to make a purchase. This is where online price comparison tools come in. These tools enable consumers to compare prices across various online retailers and find the best deals without having to visit multiple websites. Online price comparison tools have become increasingly popular in recent years due to their convenience and ability to save consumers money. These tools work by searching the internet for the product you […]
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