The Digital Marketing Journal

This is our digital marketing journal. We talk about all things related to Digital Marketing, SEO and Website design.

February 25, 2020

Published by Daclaud Lee at February 25, 2020

Bright Local No Longer Reporting Yahoo Rankings

From March 1st, Yahoo will not be featured in Local Search Rank Checker Report and Local Search Audit reports. You’ll no longer be able to request rankings from Yahoo or Yahoo Local, and these columns and sections will be removed from the relevant reports.

March 17, 2020

Published by Daclaud Lee at March 17, 2020

Restaurant Advertising During Pandemics

Your restaurant or bar has been ordered to close at 9pm, but doesn't mean you don't have bills to pay! A good digital marketing strategy can help your business get more customers during these difficult times!

February 23, 2021

Published by Daclaud Lee at February 23, 2021

Why SEO is Essential to Service Area Businesses

SEO (Search Engine Optimization) is essential for Service Area Business (SAB). If your business serves your customers outside of your physical location, then you are a SAB and therefore, a good SEO strategy will be essential to your business. We explain how you can get your website ranked in the search engines in different geographical areas using keywords.

February 24, 2021

Published by Daclaud Lee at February 24, 2021

How do Landing Pages Work?

In a nutshell, a Landing Page is a web page that appears (where you "land on") when you click on a link. This link can be an email link, a blog link, a social media link, a link from an ad, a QR code or an organic search link. A landing page can be any page on your website that you intend for visitors to find. Landing pages are an important aspect of every website and is essential for digital marketing and SEO strategy.

May 7, 2021

Published by Archmore at May 7, 2021

Search Engine Optimization Q & A

SEO stands for Search Engine Optimization. This is the act of optimizing your website so the search engines will know everything about it and place it very early in the search for the things you sell that are described in your website.

May 12, 2021

Published by Daclaud Lee at May 12, 2021

What Does an SEO Professional Do?

What does an SEO professional do? Is that the million dollar question? For me, SEO is just a normal part of my every day life, but many of my clients, friends and acquaintances may have no idea what an SEO professional does. I am here to explain the different ranks and roles an SEO professional plays, what we do and the different jobs available to SEO professionals.

July 9, 2021

Published by Daclaud Lee at July 9, 2021

Business Associations in Columbus, Ohio

Business Organizations and Associations can help an aspiring business owner get the funding and the resources they need to succeed! We have compiled a list of business associations in Columbus, Ohio. Many of these organizations will support entrepreneurs and lead them in the right direction.

August 27, 2021

Name, Address, Phone Number and Website (NAP + W)

Published by Daclaud Lee at August 27, 2021

Local Search and Citation Building

A local search citation is any online mention of the name, address, phone number (and website) for a local business. There are many websites where a local business can get a citation. These include actual local business directories, news sites, blogs, classified ad postings, social media platforms, apps, and private blogs.

September 29, 2021

Published by Daclaud Lee at September 29, 2021

15 Must-Do SEO Implementations and Tips For 2022

Search Engine Optimization can be confusing and frustrating to someone who is unfamiliar with the SEO world. Since Google does not exactly explain how their algorithms work, we must rely on trial and error as well as information documented and shared among the SEO community.

February 25, 2020

Published by Daclaud Lee at February 25, 2020