The Digital Marketing Journal

This is our digital marketing journal. We talk about all things related to Digital Marketing, SEO and Website design.
May 15, 2016
Published by Archmore at May 15, 2016

Local SEO has changed, has your SEO company changed tactics?

Google changes number of businesses to be ranked on maps. Sometime in August 2015 Google changed the number of business that it would list in the Maps section of a search. (The maps section lists businesses that reside in the same geographic area as the person doing the search) Google no longer lists 7 or more businesses in the maps section. The maximum now is 3 and sometimes fewer depending on the size of the local area. There are other changes associated with this as well that serve to increase the likelihood of someone clicking on a Google ad as opposed to free listings. This changes, or should change, the approach to local search. You may have been listed in […]
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May 26, 2016
Published by Archmore at May 26, 2016

5 Website features you cannot live without

1. Website Analytics For all but very big websites Google analytics is enough. If you do not install analytics the data will be lost. You will not get information about your website visitors before the analytics is installed. It is free and takes minutes to install. 2. Website Meta Data optimized for your sales Almost any web developer will install much of the ‘Meta’ information but it may not be useful to help google channel the correct web searchers to your website. Usually you are paying for this anyway; why not have it done to aid product marketing in the first place? 3. Simple page addresses containing your main search word When you add pages to your website about a […]
Do you like it?
Read more
June 22, 2016
Published by Archmore at June 22, 2016

Things you need in your website in 2016

#1 Your website needs to be easy to navigate – Viewers should be able to find what they are looking for. If you have a small 5 – 10 page website it is not hard to accomplish this but as your website grows it is more difficult to make the navigation intuitive. You should be aware of the top things visitors of your website want to find out and you need to make these things very easy to locate. Different techniques can be employed but they will depend on the details of our business and the website. Here are some techniques we use depending on the client: Search box function – this technology will search your entire site for the […]
Do you like it?
Read more
September 13, 2016
Published by Archmore at September 13, 2016

Business leads or phone calls?

The Effectiveness of your Inbound Calls How do you measure the effectiveness of any marketing or sales campaign? One of the best ways is by counting the sales leads you get. How do you know when you get a sales lead from an ad campaign or from a website? You can do this with what we call a tracking phone number. We place a special phone number on your ad or website. This telephone number routes calls directly to your regular phone but has some special features: It tracks the caller from the caller ID It records the duration of the call It records the telephone conversation (if you want) Provides you with almost real-time access to this information online […]
Do you like it?
Read more
September 13, 2016
Published by Archmore at September 13, 2016

How do you measure your success in using the WEB for getting more business?

Which of these Methods do you use? Ask new customers or prospects how they found you Look at how many website visits you are getting Do a couple of searches in Google and see if you are on the first page Ask Yellow Pages, Angie’s List or Whoever how they are doing for you If you are using some or all of these methods you are not getting the full story and I will tell you why. If you are relying on asking new customers how they found your website or business you may be getting a very slanted picture. Most people do more than a little research before finally making a call. By the time they actually call you […]
Do you like it?
Read more
October 1, 2018
Social Media logo
Published by Archmore at October 1, 2018

Should you use social media for your business?

How important is the use of Social Media? In my business, I am frequently asked by my clients if they should be using social media sites. Social media has been all the rage and is not likely to go away. Therefore, it seems like the thing to do. Of all those people visiting Facebook, for example, surely some of them would see your information and decide to do business with you or visit your website. I am going to refer to Facebook a lot in this post but you can substitute any other social media platform.
Do you like it?
Read more
July 12, 2019
Published by Archmore at July 12, 2019

Things Not To Spend Your Money On

This is written for savvy business people who do not work with the internet all day. In business it is important to not just do things right but you must do the RIGHT things RIGHT. Acknowledging you cannot do everything. Do you want to take advantage of the web to improve your business sales?
Do you like it?
Read more
August 14, 2019
Published by Archmore at August 14, 2019

Should I Have Multiple Websites and Multiple Domain Names?

We are frequently asked about purchasing for our clients multiple domain names for their websites. The theory is, for example, if you are a family law attorney practicing in Columbus Ohio, it would help you get your website listed early in searches if you had multiple domain names each containing your specialty areas and locations.
Do you like it?
Read more
October 14, 2019
Published by Archmore at October 14, 2019

Do You Only Have 1/3 of a Website?

Most people have a nice brochure on the web because that is what the guy paying for it knows about and can see. Even so, there are many sites out there that just don’t look right. Not necessarily bad just not right. As if you met someone and they wore an overcoat in the summer or wore shorts to your meeting in the winter.
Do you like it?
Read more
May 15, 2016
Published by Archmore at May 15, 2016

Local SEO has changed, has your SEO company changed tactics?

Google changes number of businesses to be ranked on maps. Sometime in August 2015 Google changed the number of business that it would list in the Maps section of a search. (The maps section lists businesses that reside in the same geographic area as the person doing the search) Google no longer lists 7 or more businesses in the maps section. The maximum now is 3 and sometimes fewer depending on the size of the local area. There are other changes associated with this as well that serve to increase the likelihood of someone clicking on a Google ad as opposed to free listings. This changes, or should change, the approach to local search. You may have been listed in […]
Do you like it?
Read more
May 26, 2016
Published by Archmore at May 26, 2016

5 Website features you cannot live without

1. Website Analytics For all but very big websites Google analytics is enough. If you do not install analytics the data will be lost. You will not get information about your website visitors before the analytics is installed. It is free and takes minutes to install. 2. Website Meta Data optimized for your sales Almost any web developer will install much of the ‘Meta’ information but it may not be useful to help google channel the correct web searchers to your website. Usually you are paying for this anyway; why not have it done to aid product marketing in the first place? 3. Simple page addresses containing your main search word When you add pages to your website about a […]
Do you like it?
Read more
June 22, 2016
Published by Archmore at June 22, 2016

Things you need in your website in 2016

#1 Your website needs to be easy to navigate – Viewers should be able to find what they are looking for. If you have a small 5 – 10 page website it is not hard to accomplish this but as your website grows it is more difficult to make the navigation intuitive. You should be aware of the top things visitors of your website want to find out and you need to make these things very easy to locate. Different techniques can be employed but they will depend on the details of our business and the website. Here are some techniques we use depending on the client: Search box function – this technology will search your entire site for the […]
Do you like it?
Read more
September 13, 2016
Published by Archmore at September 13, 2016

Business leads or phone calls?

The Effectiveness of your Inbound Calls How do you measure the effectiveness of any marketing or sales campaign? One of the best ways is by counting the sales leads you get. How do you know when you get a sales lead from an ad campaign or from a website? You can do this with what we call a tracking phone number. We place a special phone number on your ad or website. This telephone number routes calls directly to your regular phone but has some special features: It tracks the caller from the caller ID It records the duration of the call It records the telephone conversation (if you want) Provides you with almost real-time access to this information online […]
Do you like it?
Read more
September 13, 2016
Published by Archmore at September 13, 2016

How do you measure your success in using the WEB for getting more business?

Which of these Methods do you use? Ask new customers or prospects how they found you Look at how many website visits you are getting Do a couple of searches in Google and see if you are on the first page Ask Yellow Pages, Angie’s List or Whoever how they are doing for you If you are using some or all of these methods you are not getting the full story and I will tell you why. If you are relying on asking new customers how they found your website or business you may be getting a very slanted picture. Most people do more than a little research before finally making a call. By the time they actually call you […]
Do you like it?
Read more
October 1, 2018
Social Media logo
Published by Archmore at October 1, 2018

Should you use social media for your business?

How important is the use of Social Media? In my business, I am frequently asked by my clients if they should be using social media sites. Social media has been all the rage and is not likely to go away. Therefore, it seems like the thing to do. Of all those people visiting Facebook, for example, surely some of them would see your information and decide to do business with you or visit your website. I am going to refer to Facebook a lot in this post but you can substitute any other social media platform.
Do you like it?
Read more
July 12, 2019
Published by Archmore at July 12, 2019

Things Not To Spend Your Money On

This is written for savvy business people who do not work with the internet all day. In business it is important to not just do things right but you must do the RIGHT things RIGHT. Acknowledging you cannot do everything. Do you want to take advantage of the web to improve your business sales?
Do you like it?
Read more
August 14, 2019
Published by Archmore at August 14, 2019

Should I Have Multiple Websites and Multiple Domain Names?

We are frequently asked about purchasing for our clients multiple domain names for their websites. The theory is, for example, if you are a family law attorney practicing in Columbus Ohio, it would help you get your website listed early in searches if you had multiple domain names each containing your specialty areas and locations.
Do you like it?
Read more
October 14, 2019
Published by Archmore at October 14, 2019

Do You Only Have 1/3 of a Website?

Most people have a nice brochure on the web because that is what the guy paying for it knows about and can see. Even so, there are many sites out there that just don’t look right. Not necessarily bad just not right. As if you met someone and they wore an overcoat in the summer or wore shorts to your meeting in the winter.
Do you like it?
Read more
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