The Digital Marketing Journal

The first thing you'll see when you open up your web browser is a search bar at the top of the screen. Type in whatever you're looking for and hit enter! This same search bar can be accessed on your smart phone and you can even give it voice commands like "Hey Google, take me to Walmart".  That's how most people use Google—they type in what they want and then click on the first result that pops up on the SERPs (search engine results pages). So what are those "SERPs" anyway? They're basically just all of the websites that have been ranked by Google based on their relevance to your query.