The Digital Marketing Journal

This is our digital marketing journal. We talk about all things related to Digital Marketing, SEO and Website design.
December 21, 2021

eCommerce Shopping Carts

Online shopping carts are an essential part of any e-commerce business. You've got a lot going on, and we know you don't have time to research the available options. Below we've highlighted many of the best online shopping cart solutions for small, medium and large business operations and provided a few notes on each to help you decide which one is the right fit your needs and business model.
January 10, 2022

How To Get Your Website Ranked in Search Engines

Don't let your business miss out on the revenue opportunities available by not ranking well in search engines. Having a good keyword ranking strategy is essential to any website. Having a keyword on page 1 of Google search will increase web traffic, lead generation, and conversions. It doesn't take a genius to figure out that more than half of all search engine users click on a result on the first page, and the higher you rank on that SERP, the better off your website will be!
January 17, 2022

How to Start an eCommerce Business

Just about anyone with a product and a desire can become an eCommerce entrepreneur! As technology improves so does the barrier to entry! eCommerce businesses have become easier to open and operate than they ever have before. One of the biggest benefits is that you can find many products to sell on eBay, Amazon or other established marketplaces. The products available will be appealing to customers that are shopping on a daily basis, thus increasing your chances of making sales.
January 20, 2022

Credit Card Payment Processors for Your Online Business

There are many reasons that your eCommerce business needs payment processing. You may sell physical products, digital software, or virtual or intangible services. The list of items sold is nearly endless. In addition to selling your items you will also have to accept money for them. You may offer discounts and free shipping, which require funding.
January 28, 2022

Examples of QR Codes in Marketing

The QR code is making a comeback. This was probably due to the Covid-19 pandemic and the need to prevent the spread of the virus, so many restaurants started implementing them in place of actual menues. It actually gave most people very little choice but to learn about what a QR code is and actually use it. The majority of U.S. adult population scanned them at restaurants, bars and coffee shops. QR codes are everywhere, from billboards to flyers. This digital barcode links directly to your business website, driving potential customers to your online store. Generate new sales and interest by implementing a QR code into your marketing strategy.
February 8, 2022

Toledo Ohio Business Networking Groups

Toledo Ohio area business associations are independent organizations that enable local companies to work together on issues of concern to them. These associations help members find their niche in the market, while at the same time offering advice and guidance to address day-to-day business activities. Business associations are essential for Toledo Ohio because spokespeople are the ones that will help businesses establish a strong and unified presence.
February 14, 2022

Web Design Scams

You may not realize how many small business owners are looking to get a website designed or redesigned in the near term. Unfortunately, there is a growing number of scam companies out there that prey on small businesses with websites that look great but don't load properly, have pages with broken links, or just constantly breaks. Unfortunately, there are scum bags out there who just want to take advantage of unsuspecting business owners and would do just about anything just to make some quick cash. As professional web designers and web developers, we don't like this, so we want to protect you from scum bag scammers who want to give the real professionals a bad name.
February 25, 2022

Search Engine Alternatives to Google

When you think about search engines, Google is probably the first thing that comes to mind. It’s become so ubiquitous that we use its name as a verb. Have you ever heard a friend say he “googled” something? Google has become the world’s go-to search engine because they do an excellent job of giving people exactly what they want. Google is the best search engine out there, but there are many others. Here are some other engines you may not have thought of!
March 9, 2022

Off Page SEO To Drive Organic Traffic

Off page SEO is optimizing your website outside of your actual website. In the very early stages of SEO, this was simply called backlinking, but nowadays, backlinking does not hold as much weight as it did in the early days of the internet. We have gone far from the old days of off page optimization, where spamming backlinks could increase your domain authority.
December 21, 2021

eCommerce Shopping Carts

Online shopping carts are an essential part of any e-commerce business. You've got a lot going on, and we know you don't have time to research the available options. Below we've highlighted many of the best online shopping cart solutions for small, medium and large business operations and provided a few notes on each to help you decide which one is the right fit your needs and business model.
January 10, 2022

How To Get Your Website Ranked in Search Engines

Don't let your business miss out on the revenue opportunities available by not ranking well in search engines. Having a good keyword ranking strategy is essential to any website. Having a keyword on page 1 of Google search will increase web traffic, lead generation, and conversions. It doesn't take a genius to figure out that more than half of all search engine users click on a result on the first page, and the higher you rank on that SERP, the better off your website will be!
January 17, 2022

How to Start an eCommerce Business

Just about anyone with a product and a desire can become an eCommerce entrepreneur! As technology improves so does the barrier to entry! eCommerce businesses have become easier to open and operate than they ever have before. One of the biggest benefits is that you can find many products to sell on eBay, Amazon or other established marketplaces. The products available will be appealing to customers that are shopping on a daily basis, thus increasing your chances of making sales.
January 20, 2022

Credit Card Payment Processors for Your Online Business

There are many reasons that your eCommerce business needs payment processing. You may sell physical products, digital software, or virtual or intangible services. The list of items sold is nearly endless. In addition to selling your items you will also have to accept money for them. You may offer discounts and free shipping, which require funding.
January 28, 2022

Examples of QR Codes in Marketing

The QR code is making a comeback. This was probably due to the Covid-19 pandemic and the need to prevent the spread of the virus, so many restaurants started implementing them in place of actual menues. It actually gave most people very little choice but to learn about what a QR code is and actually use it. The majority of U.S. adult population scanned them at restaurants, bars and coffee shops. QR codes are everywhere, from billboards to flyers. This digital barcode links directly to your business website, driving potential customers to your online store. Generate new sales and interest by implementing a QR code into your marketing strategy.
February 8, 2022

Toledo Ohio Business Networking Groups

Toledo Ohio area business associations are independent organizations that enable local companies to work together on issues of concern to them. These associations help members find their niche in the market, while at the same time offering advice and guidance to address day-to-day business activities. Business associations are essential for Toledo Ohio because spokespeople are the ones that will help businesses establish a strong and unified presence.
February 14, 2022

Web Design Scams

You may not realize how many small business owners are looking to get a website designed or redesigned in the near term. Unfortunately, there is a growing number of scam companies out there that prey on small businesses with websites that look great but don't load properly, have pages with broken links, or just constantly breaks. Unfortunately, there are scum bags out there who just want to take advantage of unsuspecting business owners and would do just about anything just to make some quick cash. As professional web designers and web developers, we don't like this, so we want to protect you from scum bag scammers who want to give the real professionals a bad name.
February 25, 2022

Search Engine Alternatives to Google

When you think about search engines, Google is probably the first thing that comes to mind. It’s become so ubiquitous that we use its name as a verb. Have you ever heard a friend say he “googled” something? Google has become the world’s go-to search engine because they do an excellent job of giving people exactly what they want. Google is the best search engine out there, but there are many others. Here are some other engines you may not have thought of!
March 9, 2022

Off Page SEO To Drive Organic Traffic

Off page SEO is optimizing your website outside of your actual website. In the very early stages of SEO, this was simply called backlinking, but nowadays, backlinking does not hold as much weight as it did in the early days of the internet. We have gone far from the old days of off page optimization, where spamming backlinks could increase your domain authority.
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